IAC Combines Assets to Offer Local Info Services

NEW YORK (Reuters) – IAC/InterActiveCorp. (IACI.O: Quote, Profile, Research)
will unveil next week a new local information service that combines Web
search, city guides, maps and event listings, in one of the
conglomerate’s broadest moves yet to combine its assets, Chairman and
CEO Barry Diller said on Monday.

Let’s see how Expedia, Hotels.com and Hotwire get integrated into this??

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What Is Your Hotel’s UVP?

UVP is not just another acronym! It should be the mantra for your
hotel. Your UVP is your “Unique Value Proposition”, the core
differentiation of your hotel and your services from those of your

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Web 2.0 Still In Early Stages

The study, conducted in early November, asked 400 U.S. marketers on Zoomerang’s Web-based panel several questions about "Web 2.0" in order to separate buzzword hype from marketing reality. The survey found that, while relatively few respondents are familiar with the concepts, or are employing Web 2.0 tactics, most of the ones that are doing so are having success.

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Microsoft, Google, Yahoo! Unite to Support Sitemaps

Today, we are excited to announce that Google, Microsoft and Yahoo!
are coming together in support of the SiteMaps protocol.  The goal of
this effort is to improve search results for customers around the
world.  This protocol enables site owners everywhere to tell search
engines about the content on their site instead of having to rely solely on crawl algorithms to find it.

why are we excited to work on this?  Because by agreeing on a standard,
we can provide site owners with one simple way to share information
with every search engine.  You just publish a sitemap, and every engine
is instantly able to read and use the data to more effectively index
your site.  Since this is a free, widely supported protocol, our hope
is that this will foster an even broader community of developers
building support for it.

are 100% behind this protocol – this kind of collaboration will help
improve the search experience for all of our customers, and we are
working hard to release full support in 2007.  We are starting to alpha
test with internal partners such as
and Microsoft Support now.  Like all teams at Microsoft, we like to
dogfood our work internally to ensure that it is working properly
before it is publicly released.  Watch this space for an update as soon
as we’re done.

Interested in the gritty details?  Read more about the Sitemaps protocol at the official website: http://www.sitemaps.org.  If you have any comments, please let us know by leaving a comment.

Ken Moss

General Manager, Live Search

U.S. Online Travel Leadership is Not in Numbers Alone

In 2005, the U.S. represented just one third of the total travel gross
bookings in the three key economic regions of the world – North
America, Western Europe and Asia Pacific (APAC). But according to the
upcoming report PhoCusWright’s U.S. Online Travel Overview Sixth
Edition, America registered over 60% of these markets’ total online
travel bookings.

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Expedia’s profit drops as travelers book directly

Bloomberg News reports: Expedia Inc., the world’s largest online travel agency, said Thursday
that third-quarter profit fell 28 percent as customers booked directly
from hotels and airlines and the company wrote down the value of its
ticketing service, Hotwire.

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The Top 10 Lies of Web 2.0

Now, just in time for the Web 2.0 conference,
which gets under way Tuesday at San Francisco’s Sheraton Palace Hotel,
we bring you The Chronicle’s list of… the Top 10 Lies of Web 2.0. (We
had a little help but, hey, Web 2.0 is all about sharing, isn’t it?)

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How Much Should A Search Engine Optimizer Earn?

How Much Should SEOs Earn

Rand at SEOMoz has another excellent post named SEO Salaries – How Much Should You Make.  He details what he believes SEOs of all calibers should make.  Here is a quick snap shot:

In-House SEOs:

  • VP/Director of Search Marketing: $100,000 – $350,000+
  • Director/Manager of Organic Search: $75,000 – $150,000
  • SEO Guru: $75,000 – $200,000
  • Campaign Manager: $55,00 – $100,000
  • SEO Specialist: $40,000 – $80,000

SEO Agency Employees:

  • SEO Director: $50,000 – $100,000
  • Search Marketing Consultant: $60,000 – $200,000
  • Link Builder: $35,000 – $100,000
  • Content Writer: $35,000 – $75,000
  • SEO Researcher: $30,000 – $60,000
  • Client Relations Coordinator: $35,000 – $75,00

Consider the above if you’re trying to hire your own SEO expert for your hotel; it may become cost prohibitive to "do it inhouse".

Google Targets Offline Media

According to the WSJ:

Google Inc. this week plans to let businesses start
buying ads in more than 50 daily newspapers through its Web site, a
move that ratchets up the Internet company’s efforts to broker
advertising in offline media.

Under the three-month test effort, a group of more than 100 Google
advertisers will be able to place bids for space in newspapers
including the New York Times, Washington Post, Boston Globe and
Philadelphia Inquirer. The move is designed to make it easy for the
hundreds of thousands of companies already buying online ads through
Google’s system to begin or increase spending on print ads, a prospect
hailed by newspaper executives as a new revenue opportunity at a
challenging time for the industry. The newspaper industry’s struggle
with reader defection and rising competition for ads from the Web and
other media has recently worsened, underscored by the latest round of
mixed earnings results and broadly lower circulation numbers.

Lodging Interactive Launches DKI on Google

Lodging Interactive, a leading provider of Internet Sales &
Marketing Services to the hospitality industry, announced today that it
has rolled out Dynamic Keyword Pay-Per-Click (PPC) management with
Google. Dynamic Keyword PPC enables Google AdWords to dynamically
change based on the search term used by the potential customer.

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