Survey: Web Video Watchers Favor News Clips and Shorter Ads

Many naturally assume the growth in online video consumption is
driven by teens and twenty-somethings watching amateur content.
According to a survey conducted by Advertising.com and InsightExpress,
they’re wrong.

Rather, streaming video fans are by and large over-35 news junkies who tolerate in-stream ads in short bursts.

Click here to read more.

Update to management of the Microsoft adCenter trademark policy

On
September 10, 2007, Microsoft will update the management of the
adCenter trademark policy. Here are some key points that outline these
changes.

Link: adCenter Blog: Update to management of the Microsoft adCenter trademark policy.

Google In Oregon: Mother Nature Meets The Data Center – Google Blog – InformationWeek

I just got back from a week’s vacation in Oregon, where the highlights
included a hike up Mt. Hood, fishing in the Deschutes River canyon, and
a county fair where goats competed in an obstacle course. There also
was the magnificent Columbia River Gorge — and, on the banks of the
Columbia, Google’s expansive new data center complex.

Link: Google In Oregon: Mother Nature Meets The Data Center – Google Blog – InformationWeek.

ClickZ: YouTube Introduces ‘InVideo’ Ads YouTube Introduces ‘InVideo’ Ads

In a big first, YouTube has decided to let advertisers inject their
messages inside the video frame for select content on its site. The new
offering, dubbed InVideo Ads, mimics the clickable ad overlays
introduced in recent months on ad networks like VideoEgg and YuMe.

Link: ClickZ: YouTube Introduces ‘InVideo’ Ads YouTube Introduces ‘InVideo’ Ads.

Yahoo! Search Marketing Blog » Improve Your Conversion Rates

( tips to improve your PPC conversation rates on Yahoo!

For obvious reasons we tend to focus a lot on keywords and ad copy.
They’re vital to getting search users to click on your ads. But once
they have clicked, then what? Hopefully, they’re A) in a buyin’ mood
and B) they’ve actually come to the right place.

Link: Yahoo! Search Marketing Blog » Improve Your Conversion Rates.

Lodging Interactive can help maximize your PPC conversions. 

Advertising Age – Digital – Marketers Start to Use Social Networks for CRM Instead of Ads

NEW YORK (AdAge.com) — For all the talk about how much money Facebook
and MySpace are making off ads — and whether or not those ads work —
there’s a growing sense of concern that the promise of social
networking as a marketing vehicle is getting lost. Some marketing execs
are suggesting the space should be used less like a paid media vehicle
and more like a customer-relationship-management tool.

Link: Advertising Age – Digital – Marketers Start to Use Social Networks for CRM Instead of Ads.

Online Shoppers Listen to Word-of-Mouth – eMarketer

More than half of consumers
surveyed (51.6%) said something they saw in a magazine prompted them to
conduct an online search. Nearly the same number (47.7%) said reading
an article led to a search. Broadcast TV, newspapers and cable TV
rounded out the top five, while face-to-face communication was sixth,
at 35.3%.

Link: Online Shoppers Listen to Word-of-Mouth – eMarketer.

Check out ChatterGuard.com

Lodging Interactive Opens The Door To Social Media Marketing

PARSIPPANY , NJ , August 21, 2007
–Lodging Interactive introduced its newest social media service today,
WebShow is a blog for your hotel or travel service featuring your own
rich content to promote your hotel or travel service.  The Lodging
Interactive WebShow is distributed on You Tube.  YouTube is the leading
social media website with more than half of the United States social
media traffic.  The new YouTube WebShow gives hotels and other travel
services a way to reach millions of online travel shoppers with rich
video content at an affordable price.

Link: Lodging Interactive.

Google, Yahoo, Microsoft: Year-To-Date PPC Report Card

Link: Google, Yahoo, Microsoft: Year-To-Date PPC Report Card.

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

The punch line: Google reigns dominant, providing the lion’s share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency, but sadly almost no volume. Yahoo commands 22% of ad spend, but lags in click quality.

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store

Exposure to online advertising is
fundamentally changing the way consumers shop, according to new research from
Yahoo! and comScore, Inc. The study, which examined the impact of search and
display advertising on in-store sales for five major retailers, showed that
consumers exposed to online advertising tend to research or ‘pre-shop’ online
prior to purchase, and this behavior ultimately leads to increased in-store
sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more
in-store when compared to consumers not exposed to online advertising.

Link: Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store.