Travel Blogs

According to Ypartnership’s 2007 National Leisure Travel Monitor 25% of leisure travelers who plan vacations online consult travel blogs. The breakdown is as follows:

32 % TripAdvisor 19% Traveller.org 17% Ysearchblog 15% MySpace 13% VirtualTourist

Internet Travel News – Travel suppliers fighting back in online battle

The
online travel market is experiencing an evolution with the balance of
power shifting over the past 12 months from online agencies to the
suppliers, according to PricewaterhouseCoopers LLP.

High speed broadband internet connections combined with the
ability for suppliers to take control of their own inventory have
lessened the competitive advantage that online travel agents once
enjoyed.

Link: Internet Travel News – Travel suppliers fighting back in online battle.

Expedia Press Room – Press Releases

Link: Expedia Press Room – Press Releases.

LONDON, Nov. 15 /PRNewswire-FirstCall/ — WORLD TRAVEL MARKET — IHG (InterContinental Hotels Group) (LON: IHG; NYSE: IHG) and Expedia, Inc. (NASDAQ: EXPE) today announced they have entered into a multi-year agreement under which consumers can now book IHG hotels on Expedia® sites globally. The agreement will result in the addition of more than 3,700 hotels across all IHG brands, including InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, to the hotel selection on Expedia and hotels.com® branded points of sale globally, as well as Hotwire® and Expedia® Corporate Travel.

As a further testament to the relationship, IHG is participating as the
launch partner for Expedia, Inc.’s new media-based pricing model. The
dynamic, two-part economic model will blend transaction pricing with
media pricing based on clicks on specific IHG properties in Expedia.com
and hotels.com search results. Expedia and IHG collaboratively
developed this innovative approach to distribution marketing — a first
in online travel — where IHG will receive significant benefits from
value-added media placement throughout the Expedia network in addition
to the bookings they receive from Expedia.

Online Ads Nip at Traditional Media – eMarketer

Internet advertising contributes more to total media spending every year.

According to eMarketer projections, that share will reach 7.4% in
2007, more than one in 10 dollars in 2009 and at least 13.3% by the end
of 2011.

Link: Online Ads Nip at Traditional Media – eMarketer.

Beyond The Marketing Budget For 2008

We’ve spent many years forecasting and implementing travel and
hospitality corporate and marketing budgets and plans. Our company like
yours is in the midst of planning and budgeting for 2008. And, just
like you, after reviewing this year’s results, we generally pull out
our crystal ball and project into the future what the travel and
hospitality business will be like in the months ahead. This is actually
the easy part! The real challenge is when the budget is set and the
plan is agreed and now you have to implement your plan.

Link: Hotel Management Companies, Online Hotel Marketing Services – Lodging Interactive – Hospitality Internet Marketing.

A First Look at the Google Phone – Bits – Technology – New York Times Blog

O.K. There is no Google Phone. As we wrote a while back, Google is not building a phone.
Instead, the company has teamed up with others in the wireless industry
to create an open-source operating system, as well as other services,
for mobile phones. Other companies, including Motorola, LG and Samsung,
are expected to build phones based on this software.

Link: A First Look at the Google Phone – Bits – Technology – New York Times Blog.

ClickZ: Google Video Content Network Could Evolve, Converge with YouTube Overlays

Despite a great deal of hype surrounding its launch, Google’s video
content distribution network is in its very early stages. Even Google
admits the new product, which comes on the heels of the introduction of similar YouTube player ad units,
may evolve in terms of the ad formats offered. In fact, the latest
product is a culmination of previous video-related tests by the
company.

Link: ClickZ: Google Video Content Network Could Evolve, Converge with YouTube Overlays.

Spam reaches all-time high of 95% of all e-mail: Commtouch

Link: Spam reaches all-time high of 95% of all e-mail: Commtouch.

Global spam levels reached an all-time high of 95% of all e-mails at its peak during the third quarter, according to a new report by Commtouch.

11 Guidelines to Social Media Success [SearchEngineWatch]

I return today from spending the last 2 days in NY at SMX Social Media.
A lot of great speakers were present, and this post will summarize a
set of 11 guidelines for putting together a successful social media
strategy:

Link: 11 Guidelines to Social Media Success [SearchEngineWatch].

November 07 HotelCast PodCast 2.0 is Posted

Our November ’07 edition of HotelCast 2.0 is ready for download.  Click the link below to listen in or download it into your iPod or iPhone:

http://www.lodginginteractive.com/podcast.htm