Marketers from 110 organizations contributed test results and
lessons-learned stories for our fifth annual Wisdom Report, including:
BMW, Motorola, GMAC and Savvy Tot:
- Email campaign segmentation tests and results
- Blogging, podcasting and mobile marketing tips
- Search marketing tactics and offline advertising
- Web site design and social networking done right
Plus, B-to-B marketing campaign lessons and getting around office politics.