Google Tests Related Search Phrases Inline With Search Results

Link: Google Tests Related Search Phrases Inline With Search Results.

Aaron Wall noticed Google is testing a new location for "related" search results. This time, the location appears to be directly under each individual search result’s URL. Here is a screen shot of it in action, from Aaron’s blog:

Yahoo Saw Weak Display Ad Spending in Q2 – ClickZ

Yahoo reported $131 million in profit during the second quarter, down
from $161 million during the same period last year. The company
experienced lackluster display ad revenues in the U.S., and pointed to
a continued shift in advertiser demand from branding-oriented display
campaigns to performance-based display advertising.

Link: Yahoo Saw Weak Display Ad Spending in Q2 – ClickZ.

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The Top 4 Best Facebook Practices – Search Engine Watch

Link: The Top 4 Best Facebook Practices – Search Engine Watch.

Many of the world’s top brands are struggling with how to best leverage social media. One of the largest social media players is Facebook. Whether your company is new to Facebook or an early adopter, here are four essential tips for success:

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SiteProNews: Webmaster News & Resources » Blog Archive » How To Use Twitter For Marketing

Link: SiteProNews: Webmaster News & Resources » Blog Archive » How To Use Twitter For Marketing.

social networkingTwitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it but it is also quite common to run into people who haven’t heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.

Microsoft Extends Facebook Deal in Quest for Search Ad Dollars – ClickZ

Link: Microsoft Extends Facebook Deal in Quest for Search Ad Dollars – ClickZ.

Microsoft execs told financial analysts yesterday the company has expanded its ad deal with Facebook. Currently the exclusive seller and manager of all Facebook’s display ads, Microsoft will soon provide search and paid listings to the social networking site.

ChaCha Launches Enterprise Mobile Answers Service [SearchEngineWatch]

Human intelligence-based search company ChaCha
has announced ChaCha 1:1, a mobile answers service designed for
corporate mobile marketing campaigns. The service allows companies to
utilize ChaCha’s SMS search product to initiate conversations with
consumers.

Link: ChaCha Launches Enterprise Mobile Answers Service [SearchEngineWatch].

A Hotelier’s Online Plan in a Slowing Economy

In today’s economy, one has to be careful about how to spend their
money wisely, and this is especially true in the hotel industry.
Hoteliers invest their money in marketing to bring in more guests, but
in a tough economy, business slows down. So how is it possible for us
to thrive, despite slow business?

Read the article…

Knol: a unit of knowledge


A knol is an authoritative article about a specific topic.

Knol makes it easy for you to write and share your knowledge
          with the world.

Knol offers:

  • Ease of use
            All you need is an account, a name and a desire to write and we’ll take care of the rest.
  • Control

            You specify the level of collaboration you want with the community. Your knol, your voice.

  • Community

            You can connect with other experts in your area of interest to share and grow knowledge.

  • Visibility

            We value and promote authorship. Great content will be visible on any search engine.

  • Growth

            Sharing your knowledge with the world is rewarding for everyone.

Link: Knol: a unit of knowledge.

SiteProNews: Webmaster News & Resources » Blog Archive » Article Marketing Success Secret: Give Them What They Want

Some people find great success with article marketing, while others
think its proponents are full of bull. The difference between the
winners and the losers in article marketing is most frequently defined
when the writer sits down and begins to write. That is right. Success
and failure is most often determined by the writers’ motivation, and
more importantly, by the writers’ commitment to the reader.

Link: SiteProNews: Webmaster News & Resources » Blog Archive » Article Marketing Success Secret: Give Them What They Want.

Webmaster News & Resources » Blog Archive » Has The Fuse Been Lit For A Vertical And Social Search Explosion?

Link: SiteProNews: Webmaster News & Resources » Blog Archive » Has The Fuse Been Lit For A Vertical And Social Search Explosion?.

“The search landscape is evolving” – sure, we hear that everyday in this industry, but when you log on to Google, it’s hard to drink the Kool-Aid.  I have to admit, I think I’m finally starting to feel the “hype” thanks to some inspiriting things from the Yahoo camp.