Press Releases and Search Engine Optimization – Search Engine Watch

Link: Press Releases and Search Engine Optimization – Search Engine Watch.

Many companies still don’t take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don’t understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it’s not a direct presence for your actual domain.

Location-Based Social Networking to Generate $3.3 Billion by 2013

Link: Location-Based Social Networking to Generate $3.3 Billion by 2013 [SearchEngineWatch].

Location-based social networking is projected to generate worldwide revenues of $3.3 billion by 2013, according to ABI Research. But the business model may not be advertising driven.

“Location-based mobile social networking revenues will reach $3.3 billion by 2013, but successful business models may differ from what many observers expect,” says ABI Research principal analyst Dominique Bonte. “While location-based advertising integrated with sophisticated algorithms holds a lot of promise, the current reality rather points to licensing and revenue-sharing models as the way forward for social networking start-ups to grow their customer base and reach profitability. Recent evidence: the agreements between GyPSii and both Garmin and Samsung. Similarly, Loopt has established partnerships with all major US cellular carriers.”

comScore and Nielsen Release Search Market Data for June 2008 [SearchEngineWatch]

Link: comScore and Nielsen Release Search Market Data for June 2008 [SearchEngineWatch].

comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows year-over-year growth. Let’s look at comScore’s data first.

SiteProNews: Webmaster News & Resources » Blog Archive » New Search Engine Has Google Nervous

Link: SiteProNews: Webmaster News & Resources » Blog Archive » New Search Engine Has Google Nervous.

A new search engine launched today has market leader Google nervous. Why? Because Cuil.com (pronounced “cool”) is being touted as having the potential to topple Google off their pedestal. Yes, it’s been predicted before to no avail, but this time the critics might be right. Let’s take a look at reasons why:

comScore: No Clients are Leaving Us for Google [SearchEngineWatch]

During their conference call announcing second quarter results,
comScore addressed whether or not a new Google research product is
impacting their business. Google announced their new media measurement tool, Ad Planner, in late June. So far, the program is open by invitation only (though companies can apply for an invite).

Link: comScore: No Clients are Leaving Us for Google [SearchEngineWatch].