Some Perspective on Social Networks

As vice president of research at Gartner,
Andrew Frank is on top of how media companies and marketers use
technology. He has directed tech strategy at companies such as
Omnicom-owned Organic, Viant and Ogilvy
& Mather, and has a shelf full of awards, including the 2001 Webby
for "Best Music Site on the Internet."

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Facebook: No. 1 Globally

When Facebook CEO Mark Zuckerberg wants to illustrate the impact of his
social network, he tells a story about several young religious
militants from Lebanon who changed their view of Western culture
through Facebook friendships. The subtext to the tale is that free
expression of ideas, enabled by the Web, bridges deep cultural divides.
But we knew that: It’s one of the central concepts behind the Olympics,
after all. What we didn’t know is that Facebook is in Lebanon.

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Ranks of Internet-Using Seniors Grow

More than one out of 10 US consumers ages 99 and older surveyed by Gfk Roper Public Affairs & Media for Evercare said they used the Internet, and 7% used e-mail.

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Travel bookings are no longer the whole story

PhoCusWright and Hitwise recently
partnered to track and analyze the online travel space. The resulting
report, Search, Shop, Buy: Inside The Tangled Web of Online Travel,
evaluates traffic data from Hitwise to determine how Travel 2.0, the
Long Tail and search are affecting the online travel space, tracing the
trends that are emerging throughout the travel search, shopping and
buying processes.

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Free Web 2.0 Social Media User’s Guide

We just finished our Web 2.0 Social Media User’s Guide for Hotels and you can get your own copy by visiting the link below. 

While other
publications communicate the importance of Social Media marketing, no other
publication shows hoteliers how to deploy an effective strategy.  Our Web
2.0 Social Media User’s Guide shows you how.

Free Web 2.0 Social Media User’s Guide

eBay enters the hotel marketing arena

eBay and Webjet are entering a commercial
arrangement for the supply, distribution and marketing of hotels online
through eBay.com.au.

The partnership brings together Webjet’s
unique hotel services aggregator which electronically provides in
excess of 50,000 worldwide hotels with year round (not just leftover)
inventory with eBay’s very special and enormous customer database which
totals over 5 million members in Australia.

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Web sites that specialize in travel gripes

Let’s say some airline, tour operator or hotel seriously bollixed your
trip. Whether or not you’re able to get compensation or a chargeback –
or you believe that you were misled or given shabby treatment – you’d
like to give that supplier a black eye. Or maybe you’d like to see if
some airline, hotel or operator has generated a lot of gripes from
others. Either way, the Internet makes it easy to post your gripe and
check other’s gripes. Here are a few places you can blow off some steam
or read about other traveler’s eruptions.

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A Foolproof Method for Great Blogging

I like to compare blogs to mattresses. Every mattress needs to have the
right softness to support ratio. I imagine top ten posts, weekly
roundups, and opinion pieces as the padding that makes mattresses soft. Meaty posts, research-based pieces and posts announcing new important information
are like mattress springs. The key to a successful blog is maintaining
the right ratio. Just like different people prefer different mattress
ratios, audiences prefer different blog content ratios. Both kinds of
posts are a subtle art form and equally important, but the second type
of posts are much harder to write on a consistent basis. The following
method mostly applies to writing these more in-depth (spring-like) blog
posts.

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What’s the Difference Between Gen X and Gen Y?

Many marketers are
hard-pressed to tell the difference between Generations X and Y, which
include those born between 1966 and 1979 and between 1980 and 1990,
respectively.

But according to "The State of Consumers And Technology: Benchmark 2008" report from Forrester Research, telling the generations apart is relatively easy.

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35+ Examples of Corporate Social Media in Action

We’ve discussed some tactics
to get your company better engaged with social media. Lest you think
there’s a limit to how you can connect with business and customer
facing audiences, we’ve assembled this list of more than 35 companies
who are experimenting with social media in a host of different ways.

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