We just posted our HotelCast 2.0 Spring 2009 Podcast. This time around we cover Social Media sites Facebook and Twitter. Listen in or download it into your iPod.
Analysts and investors are beginning to ask whether the industry can
continue growing. The challenge is both simple and daunting: how to
expand when more than half of the six billion people on the planet
already have phones. And even in developing countries where there are
underserved markets, subscribers spend less on phones and services.
The first half of 2008 saw healthy growth for Global Distribution
Systems (GDS) room nights and average daily rate (ADR). However, since
June, room nights have fallen and, since October, ADR has also fallen.
This downward trend is set to continue into 2009, according to research
carried out by Great Hotels Organisation (http://www.ghorg.com), a global hotel sales and marketing company.
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30
executives and managers in both large and small organizations that are
at the forefront of experimenting with Web 2.0 tools. From those
conversations and further research, we identified a set of emerging
principles for marketing.
Google ended the year with 63.5 percent market share of all search
queries performed in the U.S., estimates comScore. And that market
share has inched up steadily from 58.5 percent in January, 2008. But
the market share numbers mask the absolute growth in searches and how
Google has ben able to Gobble up all of that growth.
While marketers of travel services may gladly bid adieu to 2008, the
year ahead promises to be equally challenging as competition for
travelers heightens, according to Peter Yesawich, president and CEO of
Ypartnership, America's leading marketing, advertising and public
relations agency serving travel, leisure and entertainment clients.
This guest post is written by Kevin Rose, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over 88,000 followers on Twitter (making him the second most followed after President Obama), also “bloggs” at kevinrose.com. He is an investor in Twitter.
To boomers, mobile phones are not a gateway to the Internet—yet. To them, the Internet is a source of information rather than entertainment, and that is also how they see their mobile phones.
A survey conducted by Millward Brown for Hallmark Channel showed that just 35% of a combined group of boomer and Gen X respondents (who also had cable or satellite TV) considered their mobile phone to be an entertainment device. More than one-half (52%) of the millennial respondents turned to their mobile phones for entertainment.
Nearly all online marketers use
e-mail. Studies conducted in January 2009 by two companies also confirm
that most behave similarly when it comes to basic tactical decisions.
Marketing and promoting online has become an organic
process – less to do with technical systems and more to do with the
people that see it. As a hotel, you are no different: you need people
to link to your hotel's website or blog to create more awareness about
your hotel and its brand.
how do you do it? How can you create a buzz online that attracts other
websites to link to yours and creating what is usually referred to as a
“viral” marketing campaign? Below are five rock-solid ways that you can
increase the link building strategically through the people visiting
Read more. Top 5 Link Building Strategies for Hoteliers.
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