100 Million People Use YouTube

According to comScore , U.S.
Internet users viewed 14.8 billion online videos during the month,
representing an increase of 4% versus December 2008.YouTube led the
growth charge, accounting for 91% of the incremental gain in the number
of videos viewed versus December, as it surpassed 100 million viewers
for the first time.

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10 ways to measure a social media campaign

Interesting article on econsultancy about
how to successfully measure social media campaigns. Chris Lake who
wrote the article takes an interesting approach in that he says:

Rather than focusing on the smaller, campaign-specific
metrics, such as traffic from Twitter or the number of fans on
Facebook, wouldn’t it be better to look at how it helps to shift the
most important business KPIs, such as sales, profits, as well as
customer retention and satisfaction rates? To do this effectively,
you’ll need to give your social media strategy time. Like a good wine,
it needs to breathe. In doing so you will be able to look at your
overall business performance, as well as the performance of your social
media campaigns over the duration. 

I like this advice. It is too easy these days to throw up a Facebook
campaign, churn through some money with no results and say that
advertising on social networks does not work. Social marketing works
best when brands engage with their audience. And to do that takes time!

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Three-Quarters of the World’s Messages Sent by Mobile

Worldwide communication in the future will be done through mobile devices.

According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.

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iPhone Downloads Up

Since
its introduction on June 29, 2007, the iPhone has driven change—it
revolutionized the $11 billion-a-year US mobile phone industry.

As Wired wrote, wireless carriers, which had treated
manufacturers like serfs, learned that “the right phone—even a pricey
one—can win customers and bring in revenue.”

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Long Tail Search Terms

Attribution modeling is very important in understanding how
customers consume media and how this consumption affects bookings on a
site. 

Based on these attribution models, travel companies decide upon the
best search, bidding, and messaging strategies to meet their overall
goals.

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Everyone is Twittering, But is Anyone Listening?

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Everyone was aflutter with Twitter
at Search Engine Strategies New York. This was helped by the conference
being kicked off by an energetic keynote speaker and Twitteraholic Guy Kawasaki.

Some in attendance thought Kawasaki may have pushed the line of spamming
just a bit. My sense is that he isn't, because if you don't like the
way he uses Twitter, you can always un-follow him. Unlike e-mail where
anyone can spam you, in Twitter you need to be following someone in
order to see their tweets in your stream or receive direct messages
from them.

7 marketing mistakes to avoid on Twitter – #1: Inconsistent or no visual branding

7 marketing mistakes to avoid on Twitter – #1: Inconsistent or no visual branding – iMediaConnection.com.

#1: Inconsistent or no visual branding

You
need to have a unified experience consistent with your brand so as not
to confuse consumers. Your Twitter profile is where people go to
quickly discover how you are using Twitter and learn more about your
business. Make sure that you get your brand or business messaging
across using the 140-character descriptor field.

Social Networks are More Popular than Email

Interesting data from Nielsen Online that
two-thirds of the world’s Internet population visit social networking
or blogging sites, accounting for almost 10% of all internet time

“Social networking has become a fundamental part of the
global online experience,” says John Burbank, CEO of Nielsen Online.
“While two-thirds of the global online population already accesses
member community sites, their vigorous adoption and the migration of
time show no signs of slowing. Social networking will continue to alter
not just the global online landscape, but the consumer experience at
large.”   

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Guy Kawasaki’s 10 Steps to Terrific Twittering

Guy Kawasaki has taken Twitter
to the extreme. Even with "only" 91,000 followers, his is one of the
most well-known names on the social networking microblogging site.
Through Twitter, Kawasaki has not only made a name for himself, but
also for his Web site, Alltop.com — a site that aggregates the top
news stories from the most popular topics on the Web. It was only
appropriate for Kawasaki to lead a keynote presentation here at this
year's Search Engine Strategies conference on the topic of using
Twitter as a marketing tool. After all, Kawasaki has become his own
brand on Twitter and has pushed the envelope with his Twitter usage.
Some might consider what he's doing to be spam — in fact, Kawasaki
admits, many have said so, outright — but others consider it a new
wave of marketing. Regardless, the Silicon Valley venture capitalist
and former Apple marketer is a Twitter evangelist — and has a
following to support it.

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Hotels & Youtube: The Perfect Match

You tube

We just posted an article on how hotels can leverage Your Tube to book more business.  You may want to check it out.  Our clients have shown tremendous results maximizing their visibility through Your Tube.

Read more => You Tube Marketing for Hotels