Hotels are utilizing the social media channel of Twitter to reinforce their brand image and to communicate directly with their guests. Apart from having a face to face contact with one's customer, no other medium has allowed hotel companies a better one-on-one conduit. While each hotel chain interacts differently with their following, here are the TOP TEN I think are doing the best job in providing customer service, building brand loyalty and engaging their followers with suite tweets.
So your client or company has set up its social profiles and channels. The big question now is how to build up large communities of friends, fans, and followers. I did a little survey in our office and got a lot of great suggestions — here are 25 of them. Of course there are more, but this checklist is a good start.
SEO as a line item in a project plan… sounds preposterous right? Well I’ve seen it happen, and needless to say it didn’t work out so well. The act of optimizing a website to be search engine friendly is a combination of tasks that are fully integrated throughout the dev lifecycle. Not a single line in a project plan expecting to gather all items related to SEO into one task, to be done by one person.
Lodging Interactive, a leading interactive marketing agency servicing
the hospitality industry announced the launch of it's fully managed
Social Media Marketing Service for hotels. The new service helps hotels
leverage the immense reach of Twitter, Facebook and other sites by
providing a cost-effective Social Media Marketing Service. The fully
managed service provides a pro-active social media communications
service and an ongoing monitoring of consumer User Generated Content
(UGC). The service is designed to encourage online communities, engage
consumers in interactive conversations, manage the hotel's online
reputation, build brand awareness and generate sales from numerous
marketing channels directly.
According to a survey by the Pew Research Center's Internet & American Life Project
conducted in April 2009, the share of online adults who watch videos on
video-sharing sites has nearly doubled since 2006. Fully 62 percent of
adult internet users have watched video on these sites, up from just 33
percent who reported this back in December 2006.
Google Maps has added a feature I've been wanting for a long time: points of interest. When you're searching a particular area, you'll see restaurants, hotels, historical sites, etc. marked on the map. The more you zoom in, the more you see.
There is a new beta build for Google Chrome — 184.108.40.206– out today, featuring 30 percent faster processing and HTML5 functionality. I penned the details at eWEEK here.
I just downloaded it and welcome the new features. Web site thumbnails were previously static on the New Tab page, but there is now drag-and-drop functionality, enabling users to click a thumbnail and move it anywhere on the page.
Google has expanded the YouTube Promoted Video ads product to enable advertisers to place their videos in the “related videos” section of other videos. Prior, Promoted Videos only displayed on the YouTube search results page. Now, advertisers can opt their promoted videos into the ‘content network’ and have them displayed in the related videos of other videos.
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Re-launching a site is a crucial and often worrying time. There are many many things that can go wrong, and when they do go wrong the results are often spectacular.
Over the last few years I've seen a whole bunch of sites re-launch. Almost every one of them has had some small minor issue. A small percentage have left me with some good stories to tell 🙂 The following is a list of 10 things that you should check prior to and immediately after you have launched a new site. I've focused the list on things that won't necessarily be immediately obvious, but with never the less cause you issues at some point. I've also focussed the tips on a re-launched site, which has a different set of worries to launching a new site.
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900 Lanidex Plaza, Suite 242
Parsippany, NJ, 07054, USA