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CMOs have a lot of irons in the fire. Driving demand, launching products and promotions, gathering market requirements, monitoring the competitive landscape, and optimizing the marketing mix may seem like plenty — but overlaying each of these responsibilities is our role as guardian of the brand.
I would like to wish every one of our clients and business partners a Happy Thanksgiving. Be sure to take time to reflect on what really matters in life, health and family! Best wishes to everyone from myself and everyone at Lodging Interactive and CoMMingle.
If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for: reach and ease of implementing your campaign. Facebook meets these qualifications. It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.
David Spinks caught me on Twitter Friday morning and asked a question that was hard to answer on less than four hours of sleep and within the confines of 140 characters. Thanks to Twitter Search, you can watch me awkwardly try. However, the question he asked was an important one. And my inability to appropriately answer it haunted me all weekend (GET IT?).
Three Minds On Digital Marketing @ OrganicThreeMinds is about marketing strategy, consumer trends, and the customer experience, viewed through the lens of digital innovation. We want to engage in a dialogue about the design of exceptional experiences. ThreeMinds is a collaborative project of the minds at Organic, a leading digital marketing agency.
Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research. The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site. "Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics.
Article Highlights:When it comes to permission, never assume Consumers have distinct expectations about how and where marketers should communicate with them It's not that marketers can't launch social media campaigns, it's that they can't act and think like marketers when doing soNext in media planning & buying
It's the end of another eventful week in search blogging, and once again there are several Google updates just piled up waiting to be written about. So, we're saving everyone some time and just compiling them into one post. Check them out:
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