Google has launched a new Google Labs experiment called Browser Size, which is a tool aimed at helping webmasters see how others view their site. Google's official description of the tool says:Ever wondered what parts of your site can't be seen without scrolling? Browser Size shows you what portion of users can see a give spot on the screen. This is not screen resolution but the area available to the browser – as gathered from www.google.com users. Here is what it looks like: "In a newspaper, the most important story is featured on the front page," says Google Senior Software Engineer, Bruno Bowden. "If it's a really important piece, then it's placed 'above the fold,' which means you can find it on the top half of the first page — the bottom half is folded behind and isn't readily seen when you first look at the newspaper." "The same concept applies to browsers as well," he adds. "There's no clear line for "above the fold" on a browser — there are many different sizes of monitors, browsers are not always full screen and other things like toolbars can take up space. Consider a 'Donate' button on a non-profit site. If it's far down the page, you may not see it when you first view the page. You can of course scroll downwards, but many people don't scroll and will miss it entirely." To use the tool, simply enter your URL and it will insert your page into the graph showing the percentage of people who are likely to see each area. Don't be surprised if a lot of websites suddenly start shifting to the left. The tool was one of Google's "20% time" projects. A post on the Google Code blog has some interesting details about how the project came about and grew to what it is. Related Articles:
Now that the year’s coming to a close, it’s time to look back and identify the tools, trends and social media sites that hit it big with businesses over the past year. With that in mind, the Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted an in-depth study to analyze the usage of social media in fast-growing corporations (PDF). The study compared 3 years of social media adoption (2006-2009) by the fastest-growing private companies in the US, as compiled by Inc. Magazine. I thought the results were worth looking at here.
Reflecting the depths reached by the corporate travel industry in 2009, American Express’ global corporate travel sales shrunk 30 percent year over year to $14.6 billion. That slide, however, seems to have stabilized with Q4 performance reporting a more moderate 5 percent decrease compared with last year.
With over 80% of people using search engines to find local information, it is impossible to imagine a brick and mortar business that couldn’t benefit immensely from local search. On the other hand, having no local search presence could potentially end a local business.
Hotels Can Book More Government Business With Innovative Link2Brand Service
PARSIPPANY, NJ , January 25, 2010 – Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the roll out of its innovative marketing tool for franchised and branded hotels, Link2Brand. Link2Brand provides hotels with a simple way to convert long and hard to remember brand
system website URL links into short, customized, property specific website URL links.
"Franchisees of every major brand have told us about their inability to create short, relevant branded web links to effectively promote their local promotions, special events, government and corporate SRP rates, wedding attendee bookings and/or groups. The issue is always the same, the brand reservations system cannot generate short 'one click' relevant links that pass through SRP
codes; this is a limitation of all branded hotel reservation systems and Link2Brand is a solution for this issue," said DJ Vallauri, Lodging Interactive's Founder and President. "Link2Brand is truly a hospitality innovation in that it solves a long-time issue for branded properties."
In addition to promoting hotel specials and packages, Link2Brand can be used to effectively market federal government Per Diem and Preferred Hotel rates to federal government employees. Below is a live example of a short, relevant government rate link, which redirects to the hotel’s page on the brand site and passes through the government rate SRP code:
http://FedRooms.us/YourHotel/stay (click link)
Link2brand compliments a hotel’s branded reservations system and makes it possible to print, email and share (Facebook, Twitter etc.) smaller URL links while creating a direct way to promote the hotel itself via a personalized link. Unlike free URL shortners that appear as numbers and present spam issues, Link2Brand provides short relevant personalized URLs that are customized for
each hotel sales application.
Additional Link2Brand features include the ability to create multiple users within one account, enabling an entire sales team to share one Link2Brand account and functionality to automatically expire links based on date parameters. Each hotel manages its personalized links via an Internet browser and online Link2Brand dashboard.
Hoteliers can open a free Link2Brand 10-day trial account and immediately begin creating an
unlimited amount of links, which take less than 30 seconds to create.
"Link2Brand truly fills an industry need and does so in a cost-effective manner," added Mr. Vallauri. "This sales and marketing tool is a must for any hotel, franchised or independent as it also works well with any third party booking engine."
To sign up
for a free trial account, please visit Link2brand.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development firstname.lastname@example.org or at 877-291-4411. The company’s website is located atwww.LodgingInteractive.com.
Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.
We’re social creatures, so it was only a matter of time until we figured out how to make the web an efficient medium for communication, sharing, and forging friendships. Now that we’re finally implementing the social layer though, it’s tough to find a scenario where the rise of social media doesn’t continue.
In ten years, when you access the web, most of the time you spend will be to connect with your friends. Almost all of that will be on social networks and through social media. It will be the #1 reason why we ever pull out our phones, tablets, or computers.
Larry Page and Sergey Brin, the two billionaire co-founders of Google, will each sell 5 million of their Google shares over the next five years, according to an SEC filing.
Since Page and Brin are significant shareholders and executives for the technology giant, they are required to report their transaction plans for their piece of the company they founded over a decade ago.
Currently the two men own approximately 57.7 million shares of Google – about 18% of Google’s market value and 59% of the voting power. After the five year plan is complete, they will own around 47.7 million shares, dropping their interest in Google to around 15% of its capital stock and 48% of its voting power. This equates to a transaction of $2.25 billion, based on the current value of a share of Google, $550.01.
Trying to type a non-Roman language such as Hindi or Russian on a Roman keyboard is not easy. That's because such languages use characters not found on a traditional keyboard. However, those languages can be spelled phonetically and then transliterated into the formal characters.
Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact. Have press releases brought you significant search traffic? Discuss here. "Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic — and potential prospects — to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive." Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic. "When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued." In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:
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