It's the time of year when not only does everybody reflect upon trends and happenings from the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are:
Last month’s holiday traveling season showed
hotels a great deal of goodwill, a trend that was repeated in the month of
December. While some areas (Mid-Scale Full Service, Extended Stay) had a less
cheerful outlook, other sectors of the hospitality industry (Mid-Scale Limited
Service) found reason to celebrate. On a scale of 1-5, 5 being “fantastic” and
1 being “poor,” the average lodger reported a 0.57% rise in Resultant Quality
Score (3.66 to 3.68), a 6.86% rise in Dining (3.50 to 3.74), a 1.49%
improvement in Facilities ratings (4.04 to 4.10), and a 4.31% rise in Value
(4.18 to 4.36). Staff scores stayed precisely the same at 3.84, while
Housekeeping saw a 4.96% decline (3.63 to 3.45) and Rooms fell 4.16% (3.61 to
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The stereotypes of the teenager whose thumbs are surgically attached to his or her mobile device and the older parent who sees the same as a phone without wires are, like most stereotypes, not entirely inaccurate — but also not very reliable either.
The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.
Top 10 Search Providers for December 2009, Ranked by Searches (U.S.)
Rank Provider Searches (000) Share of Searches
All Search 9,945,576 100.0%
1 Google Search 6,697,223 67.3%
2 Yahoo! Search 1,434,866 14.4%
3 MSN/Windows Live/Bing Search 986,247 9.9%
4 AOL Search 247,421 2.5%
5 Ask.com Search 168,674 1.7%
6 My Web Search 99,474 1.0%
7 Comcast Search 50,325 0.5%
8 NexTag Search 41,393 0.4%
9 BizRate Search 31,612 0.3%
10 Yellow Pages Search 27,914 0.3%
Source: The Nielsen Company
Searches represent the total number of queries conducted at the provider. Example: An estimated 6.7 billion search queries were conducted at Google Search, representing 67.3 percent of all search queries conducted during the given time period.
*November and December U.S. search figures reflect dictionary changes
For more info: Contact The Nielsen Company, or read about our media and consumer expertise.
|Industry Outlook 2010: Hotel & Restaurant Trends for the Year Ahead
Abigail A. Lorden, Editor-in-Chief; Christina Volpe, Associate Editor
As hotel and restaurant executives tear the last pages of 2009 from their desk calendars and look ahead to 2010, many are wondering what the new year will bring. Executives are tasked with deciding where to invest their resources, and how their 2010 ideas and initiatives stack up against what others are doing.
The editors at Hospitality Technology had the same questions, and so we asked them. We asked them of you, our readers, via online surveys that allowed us to capture and evaluate macro trends relating to economic recovery, 2010 budgets and more. The results of that online survey are detailed here, based on the responses of more than 260 hotel and restaurant executives to five key questions.
I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together and place them on a web host somewhere. Then they expect everything else to just happen because their site or business is on the web!
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting… there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.
Through MapQuest's relationship with CitySearch, over 700,000 new business listings have been added to the online mapping service. The listings include popular categories such as restaurants, bars, clubs, hotels, shopping, and spas.
In addition to the listings, MapQuest has added greater editorial content for their business listings. Such content includes ratings and reviews, coupons, business hours, and restaurant menus.
MapQuest and CitySearch entered into their partnership in August of 2008.
When you begin a link campaign, whether you’ve inherited one or you’re starting fresh, it’s obviously a good idea to get a sense of where things stand. There are tons of articles and tools out there that exist to help you do this, and that’s fantastic (and much nicer than what we had a few years back.) The problem that I see with all of this is the time that you can waste getting utterly bogged down with your analysis.
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