Google Real Time Search Integration & Hotel Social Media Marketing

 

Google Real Time Search Integration & Hotel Social Media Marketing



 

PARSIPPANY, NJ – January 11, 2010 – With the recent launch of Google's real-time search engine technology, search engine optimization is poised to have a strong effect on social media marketing.
 
Sites like Facebook and Twitter have gained leverage by allowing their users to receive real-time updates from their social and professional networks. Google's real-time search capitalizes on this trend by updating as
events and online communications occur. Brands can expand their impact on search engine results while accelerating the speed at which they receive consumer feedback.
 
Google's Vice President of Engineering, Vic Gundotra, made the announcements during Google's Searchology, an annual review of Internet search technology. At the conference, Google Fellow Amit Singhal described real-time search as "one of the most exciting things I've seen in my career." The comment was received with a great deal of applause, perhaps an indication that Singhal was not the only person present to recognize the importance of
this new technology.
 
The impact of Google's real-time search on the marketing industry results will be immediate, especially for niche markets like hospitality. Social media conversations will expand in reach, in turn enhancing the effects of positive chatter. Consumer feedback can once again be used in search engine optimization campaigns, and when harnessed correctly can increase the amount of website traffic for a given brand.
 In the past, hotels have been limited to optimizing their pages for relevant content. Google's real-time search engine has accelerated the growing trend of brand-consumer interaction. In this new frontier, to stay ahead, hospitality brands will need to actively participate in social media in order to stay relevant and maintain their brand presence.
 
One aspect of Google's search-engine overhaul will be new modes of real-time searching, such as
voice-driven searches or translation. As of today, Google supports translation between 51 languages. During the Searchology conference, Gundotra said that starting in the first quarter of 2010, near real-time translation will begin to be rolled out for mobile devices. "Our goal at Google is nothing less than being able to support all the major languages of the world," he said.
 
For hotels, who build their brands on international locations and
clientele, the addition of real-time translations can widen the scope of consumer feedback. Customer reviews of hotels can be immediately effective, no matter what language the individual is speaking. When combined with real-time searches, hospitality brands can react internationally while optimizing their social media reach.
Social media marketing companies, like CoMMingle, can help hotels stay ahead of the curve. CoMMingle is a division of Lodging Interactive, a full-service Interactive Marketing Agency with nearly 600 hospitality clients and its client base is growing exponentially year over year. By utilizing cutting-edge website tools, tools that have since been replicated by its competitors, Lodging Interactive continues to raise the bar for effective social media services. CoMMingle was the
first to deliver a manageable solution for hotels interested in maintaining brand integrity and online reputation via the social media websites.
 
CoMMingle's management team adds years of hospitality and Internet marketing experience to a brand's resources; ranging from GDS to one of the largest franchiser companies in the world to a leading hotel marketing company. Together, CoMMingle and Lodging Interactive provide a myriad of possibilities for
hospitality brands to launch social media marketing campaigns that are highly engaging and effective. CoMMingle is a combination of social media services that are flexible and delivered in a collaborative manner to fit each client’s goals and expectations.
 
For more information regarding CoMMingle, please visit www.commingle.me .

 

About Lodging Interactive
 

Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development atsales@lodginginteractive.com or at 877-291-4411. The company’s website is located atwww.LodgingInteractive.com.
 

 

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2001 Route 46
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Citysearch Launches Mobile Application for Android – Search Marketing News Blog – Search Engine Watch (SEW)

The app is free and available in the Android Market. It provides access to 15 million local business listings.

Here's what you can do with it:

  • Submit reviews on the go
  • Share merchant details, reviews and tips via text, e-mail or Twitter
  • Search and sort your city via auto-identification of your location using GPS
  • Search by keyword, category, distance, cost and Citysearch rating
  • Access leading Citysearch content such as user and editorial reviews, editor's picks and featured merchants
  • Save time and money with the Tip Calculator and Split the Bill features
  • Bookmark "favorites" or "wish-lists" of Citysearch merchants for easy re-discovery
  • View recently-viewed merchants and recent searches

via blog.searchenginewatch.com

Marketing: Groupon Takes Coupons Into the Social-Media Age – Advertising Age – Digital

Groupon e-mails a daily deal per city and consumers opt-in to buy a restaurant gift certificate, a health and beauty service, or entertainment offer at typically 50% off face value — say $30 voucher for $60 dinner or $50 for a spa package. Once the deal has hooked a predetermined number of people, everyone who has opted in then "buys" the deal, and the marketer gets the money minus Groupon's cut, which is usually 30%-50%, according to Groupon founder Andrew Mason. It only works if the deal attracts critical mass, however — if the offer doesn't reach its threshold, the deal is canceled and no one pays, not even the provider. (The threshold varies by advertiser; some deals require only 50 people to buy in, others need 500.)

How is your hotel using coupons?  Or are you?

via adage.com

Report: Internet, broadband, and cell phone statistics

In a national survey between November 30 and December 27, 2009, we find:

74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet.
60% of American adults use broadband connections at home – a drop that is within the margin of error from 63% in April 2009.
55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.
These data come from the Pew Research Center’s Internet & American Life Project. The most recent survey was conducted from November 30 to December 27, 2009, using landline and cell phones and including interviews in Spanish. Some 2,258 adults were interviewed and the overall sample has a margin of error of ± 2 percentage points.

Internet Users

Not all Pew Internet Project surveys include Spanish interviews, so these survey results are not completely comparable to all previous Project surveys. This latest survey finds that 74% of adults use the internet, a figure that has not markedly changed since early 2006, when we measured the online population at 73%. There is some variation from survey to survey. Here is the current profile of internet users:

These latest figures add to a long-term picture in Pew Internet Project data that there has been little significant growth in the overall internet user population since 2006.

Broadband Users

Again, this survey included Spanish interviews and that somewhat decreased the number of Americans reporting that they have broadband connections in their homes. Some 60% of adult Americans said they had home broadband connections in this survey and here is a portrait of the home broadband users:

Broadband use at home has risen fairly consistently since the Pew Internet Project began to measure it in 2000, but growth rate has slowed somewhat in the general population.

Wireless Users

Overall, 55% of Americans connect to the internet wirelessly at least on occasion. The Pew Internet Project measures wireless connectivity to the internet in several ways. First, it looks at those who connect via standard computer. Some 46% of adults now own laptop and, among them, 83% connect via WiFi and 28% connect via wireless broadband. In this survey, we also found that 83% of adults have cell phones or smartphones and, among them, 35% have accessed the internet via their phone. Here is the portrait of wireless users:


Report: Internet, broadband, and cell phone statistics

Personalized Search Changes Everything … Or Does It?

Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan’s analysis of the shift (which is quite excellent) and I also suggest checking out David Harry’s Guide on the topic. Sadly, despite some good advice, it appears that a lot of folks are still worried that this is somehow the “end of SEO” or demands a “completely new look at SEO practices.”

http://www.seomoz.org/blog/how-personalized-search-changes-seo-and-doesnt

Facebook Doubles, MySpace Visitors Down in November – ClickZ

Facebook saw the number of visitors more than double in November 2009 compared to the same month in 2008. The social network had 102.8 million unique visitors in November 2009, making it the largest social network, according to comScore data.

via www.clickz.com

Social Media Marketing and The Engagement Expectation – The eMarketer Blog

Most businesses have realized that when it comes to social networks like Twitter or Facebook, simply broadcasting content isn’t quite enough. Consumers want companies to engage with them on social networks — not because they want to have a relationship, per say, with a brand of soap or shampoo, but because they appreciate the opportunity to give feedback on products, receive meaningful information from brands, and catch the occasional bargain, among other things.

via www.emarketer.com

Happy New Year From Lodging Interactive

Whew!  2009 is behind us now.  2010 promises to be the recovery year for the hospitality industry…I sure hope the "experts" are spot on.

From all of us at Lodging Interactive and the CoMMingle Social Media Marketing Agency crew…Happy New Year and to a great 2010!