LinkedIn Gives Users the Ability to Follow Companies

LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.

via mashable.com

Lodging Interactive Wins Top Honors at 2010 Interactive Media Awards Winning Multiple Design Awards

Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced that is has been awarded multiple awards of Outstanding Achievement in Website Development by the Interactive Media Awards for its work on the Homewood Suites Chicago and Flatotel New York City websites.  The honor recognizes that both design and development projects met and surpassed the basic standards of excellence that comprise the web's most professional work.  Both websites were honored specifically for excellence in the Hotel/Resort category.

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Text messaging explodes as teens embrace it as the centerpiece of their communication strategies with friends. | Pew Internet & American Life Project

Cell-phone texting has become the preferred channel of basic communication between teens and their friends, and cell calling is a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens2 – or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters.

via www.pewinternet.org

Reuters’ social media guidelines | Socialmedia.biz

We want to encour­age you to use social media approaches in your jour­nal­ism but we also need to make sure that you are fully aware of the risks — espe­cially those that threaten our hard-earned rep­u­ta­tion for inde­pen­dence and free­dom from bias or our brand. The rec­om­men­da­tions below offer gen­eral guid­ance with more detailed sug­ges­tions for man­ag­ing your pres­ence on the most pop­u­lar social net­works. This is a fast-changing world and you will need to exer­cise judg­ment in many areas. In fram­ing this advice we’ve borne in mind the fol­low­ing prin­ci­ples and encour­age you to think about them when­ever using social media.

via www.socialmedia.biz

Microsoft’s Online Ad Revenue Up Almost 20 Percent – ClickZ

Microsoft is banking on continued increase in search ad revenue through its partnership with Yahoo. "The Yahoo search partnership implementation is underway and we're working toward U.S. completion by the end of this calendar year and global completion by early calendar year 2012," said Peter Klein, Microsoft CFO, during yesterday's call with investors.

via www.clickz.com

Apple Patents “iTravel” – mobile booking and ticketless check-in App for iPhone

PatentlyApple reported today that Apple has filed a patent for a travel app called iTravel that books flights, hotels and car reservations, as well as providing ticketless check-in using Near Field Communications (NFC), a short-range wireless technology.

via www.m-travel.com

Apple Patents “iTravel” – mobile booking and ticketless check-in App for iPhone

PatentlyApple reported today that Apple has filed a patent for a travel app called iTravel that books flights, hotels and car reservations, as well as providing ticketless check-in using Near Field Communications (NFC), a short-range wireless technology.

via www.m-travel.com

What Facebook’s Open Graph Means for Marketers

Facebook made a series of big announcements today, many of which will have a direct impact on how businesses market both on and off of Facebook. Aside from announcing that the platform now has 400 million users worldwide, two of the more notable pieces of news for marketers were:

  • The Open Graph: The open graph will attempt to make the Web more social. The intent is to bring together social actions from all over the Web and allow for a rich depiction (and semantic memory) of what people are liking, reading, reviewing and rating. Using the examples of Yelp and Pandora, each of which are businesses with vast quantities of information about what people like and don’t like in the realms of local businesses and music, Facebook CEO Mark Zuckerberg said the Open Graph would make the Web a richer, more connected experience.
  • The “Like” button: As one of the social plugins that works with the Open Graph, it allows users to “Like” any form of content on the Web—provided that the Website they are visiting has implemented the small amount of code provided by Facebook for “Like” functionality. Zuckerberg predicted that 1 billion “Like” buttons will be clicked within 24 hours after today’s launch.

via www.emarketer.com

Facebook is more popular than Google @ work

Business employees are visiting Facebook from the workplace more than any other internet site, including Google, Managed Security Services company Network Box discovered in a recent study.

The company looked at 13 billion URLs used by businesses in the first quarter of 2010 and found that 6.8% of all business Internet traffic goes to Facebook, which is double the amount of business traffic that goes to Google and nearly triple the amount that Yahoo gets.

Network Box also found that Facebook consumes a significant portion of business bandwidth: 4.5% of all bandwidth. However, YouTube reigns supreme in that department, accounting for 10% of all business bandwidth used. An accompanying survey showed that 43% respondents are concerned about this seemingly excessive use of social media in the workplace.

Facebook certainly appears to dominate business users’ attention while at work. If previous findings that Facebook is the fourth largest destination site for news are accurate, then perhaps we can safely assume that in-office use of Facebook is for more than just social networking. We can only hope that the YouTube video viewing is as educational in nature.

Business Traffic and Bandwidth
Top five websites visited by businesses:

1. Facebook – 6.8 per cent of all traffic
2. Google – 3.4 per cent of all traffic
3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic
4. Yahoo – 2.4 per cent of all traffic
5. Doubleclick – 1.7 per cent of all traffic
Top five business bandwidth sites:

1. YouTube – 10 per cent of all bandwidth used
2. Facebook – 4.5 per cent of all bandwidth used
3. Windows Update – 3.3 per cent of all bandwidth used
4. Yimg (Yahoo!’s image server) – 2.7 per cent of all bandwidth used
5. Google – 2.5 per cent of all bandwidth used