Happy Memorial Day To All Our Troops

We honor, this Memorial Day weekend, the ultimate sacrifices of our military heroes during this time of remembrance. Your presence lingers in our thoughts.“A hero is someone who has given his or her life to something bigger than oneself.” ~ Joseph Campbell

Is it Really Worthwhile to Market on Twitter?

A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site.

via www.marketingcharts.com

Why Twitter Is a Ripe Target for Multicultural Marketers – eMarketer

Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.

via www.emarketer.com

A Whole Lot of Like: What Facebook’s “Like” Button Can do For Hospitality Brands

PARSIPPANY, NJ , May 24, 2010 – In April, Facebook debuted their new-and-improved “Like” button, allowing users to more easily connect with brands, services, and products across the Web. The old Facebook “Like” function allowed users to connect only within their Facebook networks. For example, if someone posted any content, their network of friends could click a button if they enjoyed the content. The new “Like” button takes this group-excitement principle a step further by letting Facebook users click “Like” buttons on third-party websites. The user’s Facebook profile will then be connected with the company’s Facebook page. The third-party “Like” button isn’t a one-time connection; it’s an open channel—like adding a new friend—that allows the third-party to update the user’s News Feed with news, offers, links, or photos. For those in the hospitality industry, this means you can offer discounted rates, room photos, or special offers directly to people who are already interested in your services. This represents a truly specific and personal style of advertising with a correspondingly higher ROI.

via lodginginteractive.com

Facebook mulls U-turn on privacy

"When using the mobile internet, people around the world face two main challenges – sometimes the experience is too slow to be fun and the cost of data plans and understanding them can be daunting," Facebook's Sid Murlidhar wrote on the firm's official blog.

via news.bbc.co.uk

Google Regains Search Share In April, Hitwise Says

As far as Hitwise tracking goes, this represents the end of a three-month slide for Google. Its share peaked at 72.25% in December, then declined slightly in January (71.49%), February (70.95%), and March (69.97%).

via searchengineland.com

How To Build Links Faster: 5 Tips For Faster Link Qualification

A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our thinking, honed our processes and most importantly created a few simple, free tools that will make your link qualification phase much faster.

via searchengineland.com

Travelport Acquires Hotel And Travel Search Engine Sprice.com

Travelport, one of the world’s largest global distribution system (GDS) providers, this morning announced that it has acquired Singapore-based Sprice, owner and operator of hotel and travel search engine Sprice.com, for an undisclosed sum.

via techcrunch.com

Dummies Guide To Facebook Marketing

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

via www.sitepronews.com