Google to Make Its Core Products More Social

"Google will most probably launch its social network, Google Me,
later this year. However, the secretive project might be more of an
added layer to Google’s existing products and services than an entirely
new service.

“We’re trying to take Google’s core products and add a social component,” Google CEO Eric Schmidt said at the Google Zeitgeist conference on Tuesday.

Rumors about Google building a Facebook competitor became slightly more convincing back in August, when Google acquired Ångströ, a service that brings intelligent search results on someone’s professional network, as well as social app company Slide."


TripAdvisor launches “Reviews at a Glance”

"TripAdvisor's new feature summarizes the most frequent review phrases
for hotels with the a large number of reviews on TripAdvisor. The
feature gives travelers a new way to quickly browse the pros and cons of
a particular property, making it faster and easier to get the world’s
most trusted travel advice."

Read more

Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards


PARSIPPANY, NJ , September 27, 2010
Lodging Interactive, an award winning Interactive and Social Media
Marketing Agency exclusively servicing the hospitality industry, today
announced that is has been awarded multiple Travel Weekly Magellan
Awards for its superior website designs.  Travel Weekly Magellan Awards
were presented for Lodging Interactive’s website design for the Hotel
and Resort Overall Mid-scale categories.

The Travel Weekly Magellan
Awards honors a broad range of industry segments including Hotel and
Resorts, Travel Destinations, Online Travel Services, Airlines and
Airports, Travel Agents and Agencies, Tour Operators and Car Rental

“Travel Weekly Magellan Awards
represents the best in travel and salutes the outstanding travel
professionals behind it all,” stated Mr. DJ Vallauri, Lodging
Interactive’s Founder & President. “We are grateful to have been
bestowed multiple awards of excellence for ourselves and our clients.”

View award winning websites:


Lodging Interactive
is proud to add its Travel Weekly Magellan Awards to the Interactive
Media Awards it previously won earlier in 2010.

Following the Money in the Social Media Advertising Boom

"In the social media world a number of trends are dictating how, why and
where money gets spent–trends that will push the industry past the $2
billion mark in 2011, according to eMarketer's projections.

Not surprisingly, the biggest beneficiary of the current euphoria around
social is Facebook, with several estimates now pegging the company's
2010 revenue at better than $1 billion. That growth is being fueled in
part by what some advertisers see as competition to scoring prime advertising space on the site."


Google’s Chief on Social, Mobile and Conflict

"Lately, stories about Google often seem to be stories about conflict — Google knocking heads with China or the Justice Department or Facebook.

For Eric E. Schmidt, Google’s chief executive, that is a good sign.
“This is winning,” he said this week, speaking to a group of reporters
at Google’s Zeitgeist conference in Arizona. “If we were losing, we
would not have these problems.”

Mr. Schmidt gave a few updates on those conflicts and rivalries, as
well as some others. Expect to see social tools from Google this fall,
he said, but do not expect a brand new social network. Instead, Google
will add social components to its core products."

Read more by Claire Cain Miller at

Understanding How and Why Facebook Users Interact with Brands

"While much of finding what works for your business on social media
sites is a process of trial and error, recent stats from e-mail
marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.

First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded
that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on
the social networking site. And the average fan Likes nine different
brands, giving you plenty of opportunity to find your way into potential
customers’ news feeds."

Read more from Adam Ostrow at

Social media lessons from the travel industry

"Truly challenging market conditions have forced
airlines and hotels to look for ways to differentiate themselves from
their competition and build brand loyalty. A great example of an
industry that has learned it can’t stay in the same old place when it
comes to staying ahead in marketing.

What can online marketers learn from the social media experience of the travel industry?"


TripAdvisor legal threat group reaches 300 hotels

"Over 300 hotels are now involved in a potential legal
action against TripAdvisor, a figure which has doubled in just four days
after the initial group was first revealed, writes Tnooz.

The group is considering the action on both sides of the
Atlantic Ocean after growing increasingly concerned about alleged
defamatory reviews appearing on hotel pages on the user generated
content-driven site."


Social Media and Executives Don’t Mix

"In a great post
titled "Why Executives HATE Social Media" from the executives at
DemingHill, we get an unfiltered viewpoint – straight from the
executives – on why they hate social media, but could eventually learn
to love it. It's an excellent post, but also a very long one, so I've listed my six main takeaways below.

No. 1: Lack of understanding = fear. The rapid rate of change in digital innovation has caused CEOs to feel extremely
vulnerable around technology, because it's something on which we have
become very reliant, but which we understand and "control" so little.
This vulnerability leads to fear, and this fear to irrational decisions
and suboptimal outcomes. When CEOs don't have the confidence in their
staff to delegate, or lack the humility to admit their ignorance
regarding technology advances, they get defensive and act out in fear –
or fail to act altogether."

Read more on, Erik Qualman