Comprehensive Social Media Monitoring Tool For Hotels Only $39.95


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PARSIPPANY, NJ , December 1, 2010 – Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it’s new Chatter Guard Lite Social Media Monitoring tool for the hospitality industry.

“As an alternative to our full service Chatter Guard Reputation Management Service, Chatter Guard Lite provides a comprehensive yet easy to use social media monitoring tool for hotels of any size,” said DJ Vallauri, Lodging Interactive’s Founder & President. “With Chatter Guard Lite, hotels can not only monitor what people are saying about their hotel on millions of websites and blogs, but also their competitors.”

Chatter Guard Lite is completely web based and requires no software to install. In addition to an online dashboard, Chatter Guard Lite provides real time email alerts, guest comment sentiment scoring and the ability to share guest comments with others via email.

 A recent World Travel Market report surveyed 1,000 holiday travel planners, in which 36% took advice from social media sites before making a reservation. Of those, 66% consulted TripAdvisor, 24% YouTube and 17% Twitter.  “Clearly hoteliers have to become more aware of the conversations that are, indeed, happening with or without them.  Chatter Guard Lite enables even the smallest of hotels to be social aware,” added Mr. Vallauri.



For hoteliers seeking a more comprehensive full service solution, Lodging Interactive offers Chatter Guard.  Chatter Guard is the industry’s leading social media management solution and provides guest review management response service on numerous websites.

 For a free 10 day trial and to subscribe to Chatter Guard Lite, visit

Lodging Interactive Recognized by International Academy of Visual Arts


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Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced it has been awarded a Silver W3 Award for its work on the Homewood Suites Chicago Downtown ( hotel web site.

 “We are very pleased to add the W3 Award to our award portfolio for 2010. Lodging Interactive competed with over 3,000 entries from top design and agencies worldwide,” said Mr. DJ Vallauri, Lodging Interactive’s Founder & President. “Being selected a W3 winner is a tremendous achievement and confirms our work represents high standards of excellence.”

 In addition to the W3 Award, Lodging Interactive has won multiple web site design awards in 2010. Awards have included the Interactive Media Awards, Web Marketing Association’s WebAward and a Travel Weekly Magellan Award.

Facebook Accounts for 25% of All U.S. Pageviews

"Facebook’s putting up some big numbers in terms of U.S. web traffic. Right now, the site accounts for one out of every four pageviews in the United States — that’s 10% of all Internet visits.

According to data from analysis and intelligence firm Hitwise, Facebook’s year-over-year growth has been phenomenal. We reported in June that the social network was set to eclipse Google in web traffic; now, Hitwise is showing that in the past week, saw 3% more web visits and almost five times more pageviews than

By these metrics, Facebook is by far the single most popular website in the United States. Still, other sources with other measurements and criteria show some variance"

Read the entire article on

Happy Thanksgiving from all of us at Lodging Interactive!

Tomorrow is the day to give thanks for all the good things in life.

To us, you are all part of that good in life.

Wishing you a Happy Thanksgiving from the Lodging Interactive family to yours.

Survey: 60% use social media to ‘call’ home when traveling instead of phone, e-mail

"Waiting to hear how hubby's pitch went in London, or if your daughter's enjoying her first Thanksgiving away from home with her new in-laws?

Don't bother waiting by the phone or checking e-mail.

A new survey suggests that a whopping 60% of us now use social media – instead of making a call or sending an e-mail – to connect with our family and friends back home when we're traveling."

Read more by Barbara De Lollis, USA TODAY

Company Social Media Policies Challenged

"If your company’s social media policy forbids employees from discussing work or the company on social media sites, it was most likely just overturned by the National Labor Relations Board.

Background story by the New York Times

The National Labor Relations Board regulates unions and employees who may be able to join a union.  Unfortunately that does not apply to anyone with “Manager”, or “Supervisor” in their title, which excludes a great many knowledge workers such as “Community Manger”."


Major Global Study into the Future of the Hotel Industry: A Gaze into the Future of What Travellers’ Hotel Experience will be Like in 2020

"A major new report, Hotels 2020: Beyond Segmentation, reveals the emerging behaviours and demands of the future hotel guest and what this means for the types of hotels we will see in the future.

The study commissioned by the chosen technology partner and transaction processor for the global travel and tourism industry, Amadeus and carried out by Fast Future Research reveals that the industry faces three major impacts in the next decade which it has to respond to:

  • The long-term impact of the recession on travellers' budgets

  • The changing demands of an ageing Western population

  • The shift of demand from Europe to emerging markets of Asia and beyond"

Read the rest at

Google To Facebook: You Can’t Import Our User Data Without Reciprocity

"The war between Google and Facebook is heating up: Google just made one small tweak to its Terms of Service that will have a big impact on the world’s biggest social network. From now on, any service that accesses Google’s Contacts API — which makes it easy to import your list of friends’ and coworkers’ email addresses into another service — will need to offer reciprocity. Facebook doesn’t, so it’s going to lose access to this key piece of the social graph."


Foursquare Now Lets Business Owners Oust Cheating Mayors

"Cheaters never prosper. Except in the realm of Foursquare, perhaps, where false checkins can sometimes garner mayorships. Well, those days are over, according to the geolocation service, which is announcing this week that business owners now have the ability to oust mayors who have come by their positions wrongly."



U.S. hotel recovery slows

"Economic research firm, in conjunction with STR, announced that the Hotel Industry Pulse Index dropped in September. After an increase of 1.6% in August, the index went down 2.2% in September.

HIP, the Hotel Industry Pulse Index, is a composite indicator that gauges business activity in the United States’ hotel industry in real time, similar to a GDP measure for the industry. The latest monthly change brought the index to a reading of 87.9. The index was set to equal 100 in 2000. "