Facebook Deals Threatens Google Places, Foursquare, Gowalla

"Facebook isn't lavishing kisses on Foursquare, Gowalla, Google or any other company with a mind to compete in making money from local businesses with its new Facebook Deals service.

Facebook Deals connects U.S. consumers with local businesses via the Facebook Places check-in social service. iPhone users must install the Facebook for iPhone 3.3 application, touch "Places" and then "Check In."

Nearby stores participating in Facebook Deals will display a yellow icon. iPhone users can view the deal and check in to claim it, then show their phone to the cashier to receive the gift or discount. Starbuck's, McDonald's, Gap and some 20 other stores are currently enrolled in the Deals program.

Consumers who check-in via Deals get free or discounted goods, or have donations sent to charities. Businesses can lure both new and returning patrons, explained Tim Kendall, director of monetization for Facebook, during the Deals launch Nov. 3."

via www.eweek.com

Google’s view on competing fair and square in travel search

"In response to the criticisms made by the FairSearch.org coalition, Google said it respects the views of these companies and highlights a few areas it needs to set the record straight. One beeing the company's goal to build tools that drive more traffic to airline and online travel agency sites where customers can purchase tickets."

via www.hotelmarketing.com – read the full statement on www.googlepublicpolicy.blogspot.com

 

Social links become key to SEO

"Social media has become such a big part of the web, it’s nearly impossible to rank well on competitive terms if you don’t have any social presence. Basically, social media is an important part of SEO because Google trusts links created by actual users/human beings, and social links are integral to creating an organic linkscape."

Read more at www.hotelmarketing.com

TripAdvisor: Why hoteliers always get the last word

"Are hoteliers being whiners when it comes to TripAdvisor or is the system truly flawed? Daniel Edward Craig talked to TripAdvisor co-founder and CEO Stephen Kaufer for his perspective. Here he talks candidly about why TripAdvisor will continue to allow anonymous reviews and why hoteliers always get the last word."

via www.hotelmarketing.com