Lodging Interactive Launches Brand Field Marketing Services

Just announced the launch of our new Brand Field Marketing Services for hotel franchisees.  Even if a your branded hotel doesn't have a website…we can help you optimize your brand.com pages.  Check it out.

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Lodging Interactive Partners With The State of Georgia

Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, announced today that it has partnered with the Georgia Department of Natural Resources to provide Georgia State Parks & Historic Sites with a customized online comment card system to capture guest comments and user reviews.

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Optimizing Your Google Places Page

 As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five things that I’ve seen impact rankings in Google Places.

Completeness & Consistency

There are several fields to fill out when creating or editing and some of them may not seem like they are really necessary. Google wants to give users the best experience possible; in most circumstances the user will have a better experience if there is more information present on the Places page. This means not only filling out the required text fields but also the optional ones:
 
  • Email address
  • Website
  • Description
  • Categories
Further, you should make sure the hours are accurate, that you have filled out additional details, as well as uploading photos and videos of your business. While these may seem auxiliary, they all count towards profile completeness and should be submitted. When filling out your profile, be as thorough as possible, doing much more than the minimum required.
 
Think about it like being back in in school and writing a paper; you'll pass doing the minimum set forth but a little extra effort can go a long way. Don't fill out some of the extra details, fill them all out; and don't just add one photo, add several photos.

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6 Tips to Increase Your Facebook EdgeRank and Exposure

Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. “Top News” is the default setting, so unless a friend or fan changes their default, it’s quite possible that they will never see your updates. No matter how good the content, no matter how well you manage your Facebook page, EdgeRank might be holding you back.

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How To Use Facebook Answers As Free Research

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, for things like restaurant recommendations and favorite movies — two examples given on the social media giant’s site.

However, communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

Page owners can access Questions by logging into their page and then heading to the Questions page to enable the feature.

 

Snapshot In Time

Because Facebook Questions is so easy to implement, it’s a boon for small businesses who can’t afford in-depth market research. Questions offers a quick and easy way to get fans responding by using multiple choice questions as opposed to fill-in-the-blank.

Many small businesses have used the Questions feature to simply take the temperature of their fans. Some examples:

  • A sports bar wants a sense of which game to feature on TV that night
  • Which ice cream flavor should be featured that week at the local ice cream parlor
  • A music station wants to know the hottest song of the week

Like any good marketing tool, Questions can help customers feel engaged, and there’s an added boost to the customer base when they see the impact of how they answered by seeing their favorite ice cream on display.

Or, if a brand doesn’t act on the fan recommendations, Questions has a comment feature where voters can weigh in.

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Lodging Interactive Spring HotelCast2.0 Is Launched – Listen Up

We've just launched our Spring HotelCast 2.0 Podcast which is full of Social Media and Online Marketing insights.  Please click on the link below to listen online or to our Podcast or to download it into your iPod or MP3 player.

>>Click Here to Listen to the Lodging Interactive Spring HotelCast2.0<<