According to Social Media Examiner, the world's largest online social media magazine, marketers today are placing high value on social media, with 83 percent rating the network as being important for business. As hoteliers prepare for 2013, it's important to have a solid understanding on the value that social media is bringing to each property and/or brand, and how to measure its return on investment. CoMMingle by Lodging Interactive is offering a FREE social media reporting tool to hoteliers that delivers weekly analytics about a hotel's activity on the top social media networks, including: Facebook, Twitter, YouTube, Google+ and blogs. This offer is made to the first 100 hotel marketers that sign up.
"The importance of building a social media presence is growing across all hotel segments," said DJ Vallauri, Lodging Interactive Founder and President. "Hotels that are active and visible on the social network will certainly have a competitive edge. But how does a hotelier know if his or her social marketing efforts are paying off? How many people are talking about the hotel or promotion on Facebook? What is your weekly total reach? Are fans engaged? Are they talking about your posts? Who are 'they'? Do you know who likes you . . . or dislikes you and how often daily? Do you know the country or city where your fans originate from? The analytical questions are endless.”
"At Lodging Interactive, we understand how taxing social media tracking can be," Vallauri said. "According to the 2012 Social Media Marketing Industry Report, 59% of marketers are using social media for six hours or more each week, and 33% invest 11 or more hours weekly posting and monitoring mentions. However, only 30% of businesses are outsourcing some portion of their social media marketing. That means, many hoteliers are attempting to manage and analyze their social media programs on their own. To aide in their efforts, CoMMingle will provide a weekly analytical report to track performance. Hotel marketers simply need to sign up to start receiving these free reports. There is no log-in required to view the data. It's simple, it's no cost, and it brings all analytics together into one report delivered direct to the hotel."
Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hotels, restaurants and spas. The company works with its customers to grow and better manage their use of social media channels, provide reputation and consumer sentiment monitoring, and social search engine optimization.
The social media reporting tool being provided by CoMMingle free of charge to hoteliers includes (but is not limited to):
• Weekly total reach and the number of people talking
• Total likes, Friends of Fans, People Talking About This During the Past Week, and Weekly Total Reach
• Page Post Report
• Fan Report by Country, City, Language, and Like Sources
• Who was Reached and How
• Who is talking about your page and How they are talking
• Number of tweets
• Number of replies
• Number of retweets
• Number of Followers
• Number of those Following
• Number of video views
• Which video was viewed the most (if hotel has more than one video)
"There is valuable information for everyone through this free reporting tool," Vallauri said. "Social media novices will quickly see if their commitment is paying off (or not paying off). Those more experienced can use the data to develop more comprehensive plans across more channels. The bottom line is, social media is key to increasing online exposure, building traction, driving traffic, developing market intelligence, generating leads, maintaining loyalty, improving search rankings, growing business partnerships, reducing marketing expenses and boosting sales. Hoteliers who may be struggling with analyzing the effectiveness of their social media strategy to reach these goals can rely on CoMMingle to help in a variety of ways. This free report is a good first step."
To sign up for the FREE Social Media Analytical Reporting Tool, click here.