Lodging Interactive Introduces HD Video Service: ‘HotelWebShows’

Video marketing is fast becoming one of the most effective ways to get attention and drive guests to make bookings. As a result, Lodging Interactive, an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry, is launching a new program that will engage potential guests and visually communicate a property's unique benefits. "HotelWebShows by Lodging Interactive" enables hotel marketers to add a personal touch to their websites by using crisp HD Video.

"Video is a very powerful, yet often underutilized marketing tool within the hospitality industry," said DJ Vallauri, Lodging Interactive Founder and President. "Including video on website landing pages makes them 53 percent more likely to show up on the first page of Google, and it's estimated that a potential guest who watches a video is 85 percent more likely to book with your hotel (BoT Video).

"For these reasons, Lodging Interactive has partnered with one of the industry’s leading video production companies to offer videos of all types to hotels: Hotel profiles, guest testimonials, scripted ads, video news releases, event coverage and even professional feature stories," he said. "Using an easy, online video portal, along with dedicated producers and 24/7 customer service, hoteliers will quickly be able to market to travelers and get results. From ordering and production to delivery and approval, Lodging Interactive is making video production simple, affordable, and hassle-free."

Did you know . . .

• Videos are 50 times more likely to receive an organic first page ranking than traditional text pages (Forrester Research)
• Approximately 340,000 years worth of online video are watched every day (BoT Video)
• 500 video links are tweeted out every minute (BoT Video)
• 68% of viewers share video links (Sharing means more promotion for your brand) (BoT Video)
• More than 50% of the videos on YouTube have been rated or include comments from the community (A new way to engage with customers) (BoT Video)
• The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (BoT Video)

"Today’s Internet user has a limited attention span, therefore video marketing is a proven and effective way to grab a website visitor in the first few seconds," Vallauri said. "Adding videos to a webpage will not only help hotel marketers to engage their audience and deliver their messages more quickly and creatively, but more videos means more search results; more search results will result in more clicks; more clicks will result in more sales; and more sales delivers more bottom line revenue. Some recent studies have demonstrated that adding video to a website can increase purchasing rates by as much as 300%."

Putting on a Show
The benefits of video marketing, when tied to a social media campaign, are far reaching. YouTube, for example, is helping travelers visualize their stay before they make a reservation. Whether it's a video showcasing an exceptional convention facility, a hotel's "green" program that encourages guest participation, spa services, loyalty club member testimonials, and even in-room technology or mobile app demonstrations, each provides engaging content to the right social media audience. When these videos are embedded on the hotel's website and within social networks such as YouTube and Facebook, they will drive bookings and revenues. When tagged and optimized for search engines, videos dramatically increase a property's visibility and improve search rankings.

Through HotelWebShows by Lodging Interactive, hoteliers will be assigned a personal video production portal where they will be guided through the video process. From there they will order the video, complete a simple online questionnaire, schedule the shoot and review the footage. The online interface makes the process simple and hassle free. Then, within 48 hours, a producer will be assigned to the project. This person becomes the hotel's single point of contact, responsible for handling every detail. The video will then be uploaded onto the video production portal for review and feedback. It's that easy!

All video produced through HotelWebShows by Lodging Interactive are 1080i quality and delivered in TV, Web and Mobile formats. Videos are available in 30 second, 60 second and 90 second lengths, and will include music and graphics.

FREE Whitepaper
Hotels that act now can receive a White Paper titled: "Destination Visibility: How Hotels & Resorts Market Online" absolutely FREE.

Are Web Crawlers Creeping Around Your Site? Find Out Via a FREE Website Structure Audit from Lodging Interactive

Are there web crawlers creeping around your site? You had better hope so. Web crawlers are computer programs that the search engines use to gather data and index information from a website. Today, Lodging Interactive is offering a FREE Website Structure Audit Report that provides insightful data about crawl statistics, crawl availability, content and structure crawl stats and more.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services, including: website design and development, search engine marketing, social media marketing, and online reputation management.

"When it comes to website optimization, most hoteliers are cognizant of keeping content fresh — from updating specials and photos to adding blogs and social media links — or at least they should be," said DJ Vallauri, Lodging Interactive Founder and President. "While each of these elements is vital to a successful web presence, there are far more 'structural' elements that need scrutinizing. Lodging Interactive has the resources and analytic tools in place to drill down and dissect all the critical components, from analyzing domain statistics and social activity, to examining search engine distribution and link status. Let's face it, a broken link could leave your customers hanging.

"In order to have a successful online marketing program, hotel marketers must know how to make website optimization work for them," Vallauri said. "Knowing how to attract the Internet's search engines isn't an easy task. Lodging Interactive has developed analytical tools that search a hotel's site for missing or empty title tags, duplicate page titles, duplicate code, empty meta description tags, conflicting character encoding, lengthy URLs, and the dreaded 'frame.' The fastest way to hamper an Internet site crawler is to build a website that contains 'frames' because most search engines can't penetrate them. Each of these details may seem tedious, but they determine the ranking of a webpage."

Now through January 1st, Lodging Interactive will provide hotels at no cost with their own individual Website Audit Report that scours their websites looking for structural breaches. The audit will test web pages and links for valid syntax and structure, monitor the site to see when its structure and contents change and more. To sign up for the FREE Website Structure Audit Report, click here.

It's Time to 'InnterACT '
Existing customers or those partnering with Lodging Interactive for full digital marketing services, including website design and development, search engine marketing, social media marketing, and online reputation management, also can benefit from the company's real-time website analytics, key performance metrics, and social media monitoring tool, InnterACT. Using a digital dashboard, hoteliers can remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site. The system provides real-time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.

"InnterACT is an online performance portal that contains the data necessary for hotels to access key metric reports to see how well their website is performing," Vallauri said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on the search engines and view their traffic and determine where it's coming from.

"The bottom line is this: Whether you need a one-time audit of your website structure or prefer to outsource the analytics process to us ongoing, hoteliers can rest comfortably knowing that their marketing messages and reputations are in extremely capable hands that deliver results," he added.