Lodging Interactive Offering Free Services Bundle to New Digital Marketing Clients in 2014

Need a new Website… Search Engine Content Marketing… Social Media Engagement… and Online Reputation Management? Hotels that sign up for full-service digital marketing services will receive a FREE gift that will keep on giving throughout the New Year!

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PARSIPPANY, NJ , December 11, 2013Lodging Interactive is offering a gift to hoteliers this holiday season that will keep on giving throughout 2014. Any hotel that signs up for full-service digital marketing before January 31 will receive a bundle of FREE services, valued at more than $8,000.

“This is the time of year for giving, and Lodging Interactive is bundling some of its most popular programs and offering them to hoteliers as our gift,” said DJ Vallauri, Lodging Interactive founder and president. “These supplemental tools are the difference between a good online marketing program and a GREAT digital marketing strategy that yields measurable results.”
For a limited time, anyone partnering with Lodging Interactive for full digital marketing services, including website design and development, search engine marketing, social media marketing, and online reputation management, will receive the following at no cost:

  • Every new website gets FREE Mobile Responsive Website design (PC, Tablet and Smartphone)
  • Free HotelFAQS’s service and integration into new website
  • Free Guest Review System and integration into new website
  • Free Gift Certificate marketing with listing on GiftHotel.com
  • Free video montage with hotel images

Gifts that Keep on Giving

  • FREE Responsive Website Design: Lodging Interactive’s Responsive Website Design approach is aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
  • FREE HotelFAQs.com Service: HotelFAQs.com is a service that provides a clean, interactive Frequently Asked Questions (FAQs) page that resides on a hotel’s website. HotelFAQs.com drills down and provides details on happenings in and around each hotel to provide richer content for travelers. A Check Out Our FAQs float button appears on every page of the hotel’s website. If information is not available on a specific topic, a Suggest a Category or Question button is provided that encourages travelers to submit a question so that Lodging Interactive can search and post the answer. This not only heightens customer service, but it is a great way to capture prospective guests’ email information for future marketing efforts.
  • FREE Guest Review System: Lodging Interactive’s Guest Review System is a web-based tool that is successfully helping hotels verify, review and display customer comments directly on their hotel websites. By allowing management to respond to comments in real time hotels are improving two-way hotel-to-guest communications and boosting guest retention and loyalty. The system also stops fake reviews posted by competitors or dishonest guests looking for refunds, helping hotels to maintain their reputations. In addition, directing guests to the hotel’s website to post comments and reviews keeps them from being redirected to an OTA where they may never come back to book direct. Travelers can share their reviews on Facebook with their network of friends, opening up avenues to new booking audiences, and again, more revenue opportunities.
  • FREE Gift Certificate Marketing: GiftHotel.com is the world’s largest portal website exclusively marketing gift cards for hotels, resorts and spas. Gift Hotel enables properties to create gift card listings on www.GiftHotel.com and receive qualified sales directly to their websites where transactions are processed. There are no commissions to pay or revenues to share. Gift Hotel enables hotels, resorts, spas and restaurants to create their own listings, including photographs and videos showcasing their location, amenities and services.  Consumers search the site based on their criteria and are returned a list of businesses that meet their needs.  When ready to make the gift card purchase, Gift Hotel links shoppers to the business’ website where they buy direct. Gift Hotel also includes integrated Google mapping technologies, guest reviews and social networking components for sharing listings with family and friends.
  • FREE Video Montage: Video marketing is fast becoming one of the most effective ways to get attention and drive guests to make bookings. As a result, Lodging Interactive will engage potential guests and visually communicate a property’s unique benefits by creating a video montage using the hotel’s own images. This tool will enable hotel marketers to add a personal touch to their websites by using crisp HD Video.

“The New Year is upon us, so don’t delay . . . sign up for Lodging Interactive’s full-service digital marketing service and get your FREE digital marketing bundle today,” Vallauri said. “On behalf of the entire Lodging Interactive staff, we wish all in the global hospitality industry a Happy Holidays.”

Visit http://www.LodgingInteractive.com for more information.

New Copywriting Service Launched For Hotels

Hospitality-focused copywriting service from Lodging Interactive helping hotels ensure their websites are optimized for Google’s Hummingbird algorythm changes

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PARSIPPANY, NJ , December 3, 2013 – A recent survey conducted by Travel Leaders Group reports that 56.6 percent more Americans will travel over the 2013 holiday from Thanksgiving through January 1, 2014 compared to those who traveled during the same period in 2013. Travelers looking for lodging accommodations may have difficulty finding a hotel via Google if the property’s website has not been updated from a keyword search algorithm to one that is content driven and recognized by Google’s Hummingbird. To help hotels deliver fresh content that answers searchers specific questions, Lodging Interactive is launching a new service called “HotelWebPages.com.”

“SEO has changed forever, and for the better,” said DJ Vallauri, Lodging Interactive founder and president. “Gone are the days of keyword-centric marketing; instead, it’s all about page-centric content marketing and verbose search queries. Hotels need to develop professionally written, unique content for their websites in order to capture bookings, and there’s no time like the present to get started.”

Last month Google significantly changed its algorithm (“Hummingbird”) that determines search results. The new system interprets the “inferred meaning” of a search, rather than providing listings that contain exact keywords used in the query. Google’s rational is this: by requiring sites to deliver improved content that answers searchers specific questions, it will provide a more reliable resource, and in turn, improve the site’s visibility and viability. Google wants hoteliers to stop obsessing over keywords and instead answer the questions that travelers want to have answered to differentiate themselves from the competition. While this theory has its merits, it poses many challenges to hoteliers. That’s where HotelWebPages.com comes in.

“For more than 10 years, Lodging Interactive has been helping hoteliers drive more direct business from their websites,” Vallauri said. “We know SEO and we know hospitality. We understand that hoteliers don’t have the skill set or the time to rewrite their content to meet Google’s new algorithm changes. Through our HotelWebPages.com service, we’re leveraging our team of professional copywriters to develop fresh content for hotels based on location and destination. This new content will add value to visitors and traction to search engines. It’s the way that Google wants to see it, and our team is standing by to get hotel websites ready to attract holiday travelers.”
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Giving the Gift of Relevant Content to ALL

So that ALL hoteliers can benefit from HotelWebPages.com, Lodging Interactive is making its hospitality-focused copywriting service available to those who use — and don’t use — Lodging Interactive to design, host and manage their existing websites. Lodging Interactive will develop unique content for any hotel and the property’s webmaster can then post the unique content.

Lodging Interactive is offering three structured pricing plans for HotelWebPages.com to enable even the smallest of properties to optimize their website to take advantage of Google’s Hummingbird algorithmic changes.

For more information on Hotel Web Pages, including pricing per each package, call 877-291-4411 or visit http://www.hotelwebpages.com/.