Lodging Interactive Wins Multiple Awards for Excellence in Website Design

The hospitality industry’s full-service digital marketing agency has been honored with three awards for outstanding achievement in hotel and resort website design

Lodging Interactive, a worldwide-recognized leader in digital marketing and innovative web design exclusively servicing the hospitality industry, is the proud recipient of multiple Interactive Media Awards™ for Outstanding Achievement in website design from the Interactive Media Council Inc.

This month, the Interactive Media Council Inc. recognized three property websites recently built by Lodging Interactive by awarding the second highest honor given by the IMC. Two of the award-winning sites feature responsive design – an innovative web design aimed at optimal viewing and seamless navigation across web-based, tablet and smartphone platforms.IMA 2014 Winner Icon

The 2014 IMA award-winning websites include:

Courtyard Marriott New York LaGuardia, Fitzpatrick Hotel Group and Residence Inn by Marriott Boston Harbor on Tudor Wharf websites were chosen from thousands of entries. The Interactive Media Council Inc. grants Outstanding Achievement Awards in the Hotel/Resort category to websites that “represent a very high standard of planning, execution and overall professionalism,” according to the Interactive Media Council Inc. The IMAs, an annual international award that honors excellence in web development and design across a number of industries, are judged by members of the council.

“We are thrilled to be recognized once again by the IMC and its members,” said DJ Vallauri, Lodging Interactive founder and president. “Lodging Interactive consistently wins awards because of our commitment to the full-service customer experience, which includes but goes beyond website design. Our expertise in managing website content, online reputation management and social content all play a role in these successes.”

For nearly 15 years, Lodging Interactive has provided more than 700 hotels, resorts, spas and restaurants in over 40 countries with proven ROI-driven online marketing services including: website design and development, search engine and social media marketing as well as online reputation management and social customer care. The full-service agency also developed website management tools for optimizing search, maximizing bookings and fostering engagement.

“Lodging Interactive offers more than website design,” Vallauri said. “Our complete suite of digital marketing and social media engagement services provide real solutions and a customized approach for each of our clients.”

Visit Lodging Interactive’s website for more details on the full suite of services built exclusively for the hospitality industry.

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About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry’s first 24/7/365 day a year Social Customer Care service (www.socialvoices.com).

Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact sales@lodginginteractive.com or at 877-291-4411 ext 701. The company’s website is located at www.lodginginteractive.com.

Lodging Interactive Helping Increase Positive Guest Reviews

Lodging Interactive’s 24/7/365 Social Customer Service provides hotels with the ability to offer guests ‘always-on’ social listening and social customer engagement around the clock

Parsippany, N.J. — June 12, 2014 Lodging Interactive, a digital marketing and social media engagement agency exclusively servicing the hospitality industry, has developed a service aimed at preventing negative guest reviews from reaching social review sites such as TripAdvisor and Yelp. Launched last month, Social Voices by CoMMingle provides hospitality clients with 24/7 social listening and customer engagement services 365 days a year. By listening and monitoring various social media channels and proactively notifying hotel management when a situation needs to be addressed, hoteliers can dramatically reduce, if not eliminate, bad reviews.

“When people have a bad hotel experience today, they find comfort in venting about it through social media — especially on Twitter,” said DJ Vallauri, Lodging Interactive Founder and President. “If the hotel doesn’t respond quick enough, or worse, doesn’t respond at all, guests may think that the property or the brand simply doesn’t care. As hospitality professionals, hotel operators need to always be on the lookout for these types of situations and they need respond and address them immediately.”

To keep potentially negative situations from gaining traction and ending up on review sites like TripAdvisor, Lodging Interactive’s Social Voices service provides 24/7/365 always on social listening and customer engagement. The company’s “listening agents” become the eyes and ears of the hotel to ensure customer issues are addressed immediately before they escalate. The company believes being online and available 24/7 is key to providing superior social customer service in this constantly connected world we live in.

Recent industry research shows that 97% of all tweets directed toward a brand go unanswered. The small percentage that do respond often reply too late in the engagement process, which can be hours or even days after the original tweet.

“Social customer care is the new call center,” Vallauri said. “Consumers are increasingly turning to social media to vent about or praise their hotel experiences.”

Social Voices provides hospitality companies with a fully managed service that includes 24/7/365 coverage:SocialVoices

  • Social Listening & Monitoring
  • Social Engagement
  • Social Customer Care & Support
  • Social Risk & Crisis Management
  • Reputation Management

Click here for more detailed FAQs regarding Social Voices.

“Social Voices is not just about technology, it’s powered by people,” he said. “Lodging interactive has made substantial investments in staffing the operation with USA-based listening agents and we’ve licensed leading social media monitoring technology platforms. When our people and technology are combined with our intellectual capital and CoMMingle experience, the result is a premiere service for hotels and guests alike.”

Case in Point: A hotel guest takes to his Twitter account to tweet that after three calls to housekeeping to request fresh towels and an hour of waiting — no towels. That’s not good PR for the hotel. Social Voices turns this poor customer service situation into a positive experience by contacting the hotel to alert them to the situation and acknowledging the guest via Twitter in minutes. The Social Voices team subsequently follows up with the guest to ensure the requested towels have been delivered.

“It’s this type of service today’s guests look for and appreciate,” Vallauri said. “Just imagine the positive feeling the guest will have knowing that someone is following through on their request 24 hours a day.”

To learn more about Social Voices by CoMMingle and how the service can help you turn potentially negative guest experiences into positive social engagementvisit www.SocialVoices.com

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About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry’s first 24/7/365 day a year Social Customer Care service.

Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact us at sales@lodginginteractive.com or at 877-291-4411 ext 701. The company’s website is located at www.LodgingInteractive.com.