#AskDJV Episode 30: 3 Tips on avoiding Negative Hotel Reviews

It’s inevitable.  Every hotel is going to have negative reviews at one time or another.  In Episode 30 of #AskDJV, we discuss what you can do to minimize negative hotel reviews.

Negative Hotel Reviews – Tip #1

Be Pro-active.  There are many times a guest will be staying at your hotel and it takes 2-4 hours for someone from the property to even send an acknowledgement to them.  You want to prevent your guest from going to social media marketing channels such as Twitter, Facebook, TripAdvisor or another OTA and posting a negative comment or hotel review.  Speed is of the essence when it comes to avoiding hotel reviews.

Negative Hotel Reviews – Tip #2

Own the problem or complaint – even if it isn’t your department.  Whether the complaint belongs to you or not, own it, take responsibility for it and try to turn a guest complaint into a positive hotel review.  Don’t blame someone else or look for the “easy” way out of the situation.

Negative Hotel Reviews – Tip #3

Restore confidence and goodwill with your hotel guests.  Remember, to put yourself in your guests’ shoes.  If you were staying at a hotel and someone promptly attended to your issue with a positive attitude, wouldn’t you be more likely to write a positive review about your experience?

Sometimes, all it takes to avoid negative hotel reviews is to be attentive and caring when responding to guest complaints.  Learn more about what you can do to avoid negative hotel reviews today.

Thanks for watching. Until next week!

#AskDJV Episode 29: Hotel Digital Marketing – Social Media Marketing

Are you a hotel sales manager?  Have you ever wondered how to capitalize on your online digital marketing efforts with your offline marketing campaigns?  In this week’s episode of #AskDJV, DJ Vallauri discusses what you can do to integrate your hotel social media marketing with your offline marketing efforts.

Hotel Social Media Marketing

How do you marry both online marketing and real world marketing?  Try some of the following hotel marketing tips:

  • Use something like Periscope (tell stories about your hotel) to stream live video about your hotel.
  • Describe memorable events from working on your hotel property
  • Explain why your hotel is special, but don’t try to “close”, instead, build a community around your hotel.
  • Do not underestimate the power of hotel email marketing. Use this tool as a way to get feedback, earn repeat guests and create a buzz about your hotel.

 

Remember these Hotel Marketing Tips:

  • Show a genuine interest in people
  • Respond to guests through the application, if someone is asking you a question, pause for a moment, answer them, then continue to live stream your hotel video
  • Be Yourself. Be genuine, concerned and a real person.
  • Find a common ground – if you are talking about weddings or social events, stick to the subject matter.
  • Tie your Hotel Internet Marketing efforts with your offline marketing efforts, ensuring that you are reaching your largest guest audience

We hope you enjoy Episode 29 of the #AskDJV show.  Come back next week when we discuss Negative Hotel Reviews and how you can avoid them.

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

Hoteliers Need to Own Their Property Website

HotelSiteXPRESSOwning, not renting, a modern, innovative and affordable hotel website is possible.

The hospitality industry has seen a number of agencies offering hoteliers a low-cost, low-budget website that they can rent. It has been widely noted that these agencies, which promise all of the bells and whistles associated with investing thousands of dollars and development resources, often leave hoteliers in the lurch after the deal is done.

Why? A number of reasons, but perhaps the most important is that agencies that rent hotel websites do not provide hoteliers with true ownership of their content which becomes problematic as explained below.

It should come as no surprise that a hotel’s digital assets should be owned by the property, however, the subject of digital ownership seems to be overlooked by hoteliers doing business with rental agencies. Hoteliers’ ownership should reach past the physical ownership of their property to include their digital content and here is why:

Ownership Means Freedom

Not only do hoteliers have the flexibility of controlling their content, but they have the flexibility of taking an owned website and choosing which vendor or agency works with their property. An owned website that is not built using a proprietary Content Management System (CMS) gives hotel owners total freedom to take their website and work with any number of vendors. A hotel will not be confined to stick with the agreement strictly on the grounds that their website will cease to function if they opt to take their business elsewhere. Unlike websites that hotel owners own, properties cannot take their rental websites with them.

A CMS totally exclusive to any digital  agency is only useful when the relationship with the vendor is strong. Outside of the relationship, if a hotel wishes to move to a different agency, they would be forced to start from scratch or pay a hefty amount of money to convert their site into one which can be moved to another digital agency. That is an exceptional amount of blind trust and control being placed in the hands of the digital agency, with hoteliers having little to no recourse if they are displeased with the service or product they receive.

Ownership Means A True Investment

While low cost and minimal fees are an appealing draw, rental websites are a classic example of a scenario in which one gets what one pays for, but in this case, possibly even less since the ownership of the site and what hoteliers are putting funds toward is not theirs at the end of the day. This doesn’t even take into account the additional shortcomings seen from rented hotel websites such as no search engine optimization, little service or support following the initial set-up, a limited number of site pages, photos or content and so on.

Website Ownership Can Be Affordable

At Lodging Interactive, our award-winning website development team does not believe in holding hotel websites hostage. To offer the industry an alternative solution to renting a property website, we’ve created HotelSiteXPRESS. HotelSiteXPRESS is a website design solution, beginning at just $425 per month, that offers hoteliers high-quality, responsive sites built using WordPress Content Management System that they 100% own. These sites can be up and running in less than 10 days and are the property of the hotel owners who can manage them independently of our service, if they choose.

“Investing in the creation and management of a hotel website should be an investment, the extent of which is to be determined by each property owner individually. However, this investment, no matter how large or small, should result in owning the digital assets of that property. Don’t give away the rights just to save a few dollars when there is a fair, affordable month-to-month solution that allows hoteliers to own their websites completely,” said DJ Vallauri, Lodging Interactive Founder and President.

To learn more, visit the HotelSiteXPRESS website or contact us for additional details on why hoteliers should steer clear of renting a website for their properties.

#AskDJV – Episode 28: How Will Live Streaming Affect My Hotel?

It’s time for episode 28 of the #AskDJV Show. This week, I’m talking about a hotel marketing “game changer” – live streaming. With apps like Periscope and Meerkat more popular than ever, it is important to understand how live streaming can affect your hotel. Watch this week’s video to find out.

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

Check back here every Friday for the latest episode and follow me on Periscope (@DJVallauri) and Meerkat.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

Lodging Interactive Launches HotelSiteXPRESS

We are pleased to announce HotelSiteXPRESS – our affordable, month-to-month website solutions.

Lodging Interactive - HotelSiteXPRESSToday Lodging Interactive announced the launch of HotelSiteXPRESS, an affordable website design solution for hotels. HotelSiteXPRESS provides hotels with a unique website ownership opportunity versus lengthy rental programs offered by competitors.

This is the latest endeavor for our New Jersey based firm, which saw a need for an affordable website solution upon hearing of the difficulties many hoteliers faced after signing up for lost-cost rental websites.

“HotelSiteXPRESS addresses a marketplace need for smaller properties that want to upgrade their website presence but don’t have large budgets to do so. The service also enables the properties to own their websites, versus having to be stuck in long term website rental agreement,” said DJ Vallauri, Founder and President of Lodging Interactive.

“Each HotelSiteXPRESS website includes a responsive design built on a WordPress Content Management System (CMS) providing hoteliers with complete control of their websites,” added Vallauri.

While other vendors lock hoteliers into multi-year agreements, HotelSiteXPRESS offers month-to-month agreements, starting at just $425 per month. A streamlined onboarding process provides for quick implementations within 10 days. HotelSiteXPRESS is also booking engine independent, which enables hoteliers to select their preferred booking engine without being forced into expensive booking engine solutions.

Features of HotelSiteXPRESS include:

  • Modern Hotel Themed Designs – Hotels select from large, visually appealing site designs.
  • Mobile-Friendly – Sites are responsive and render properly on all devices.
  • Low, Monthly Fee – Fraction of traditional site design, starting at just $425.
  • Easy CMS – Includes WordPress CMS, intuitive system for site management.
  • Fast Setup – Websites can be up and running in less than 10 days.
  • Owned by Property – No renting of the website. Hoteliers own it outright.
  • Search Engine Optimized – Sites are optimized for Google, Bing & Yahoo.
  • No Hidden Hosting Costs – Hosting costs are built in, so there’s no added fee.
  • Google Analytics Included – View real-time site data from the website dashboard.
  • Booking Engine Integration – Integrate any booking engine.

Hoteliers have the option of choosing from nine website designs (with more coming soon), created specifically for the hospitality industry and built with the WordPress Content Management System. This allows hotels the flexibility of modifying their content while not being held captive by a proprietary content management system that is exclusive to the agency the hotelier is working with.

“We set out to provide modern, responsive websites that look great across all screens at a price point smaller properties can afford,” says Vallauri. “HotelSiteXPRESS also provides hotels ownership and should they elect to, the flexibility to host the website themselves without the need of an agency.”

In addition to creating a new website for their hotel, hoteliers can also add a number of premium, al a carte services that include Search Engine Marketing, Display Advertising, Social Media Marketing, 24/7 Social Customer Care, Email Marketing, Video Production, and Reputation Management, all provided by Lodging Interactive’s award-winning team.

For a live demo and to learn more, please visit the HotelSiteXPRESS website.