Lodging Interactive Becomes Member of ILHA

Lodging Interactive has joined the International Luxury Hotel Association (ILHA) as its newest Vendor Member. It is a great honor and privilege to have been accepted to such a prestigious and noteworthy organization.

 

The ILHA was originally formed in 2008 as the Luxury Hoteliers with the objective of sharing best practices within the luxury hotel industry. Membership grew so quickly it turned into the ILHA as we know it today under the leadership of its President, Barak Hirschowitz.

 

The organization is a collaborative effort of experts in the luxury hotel industry as well as travel institutions, government agencies and educators. One way to promote ILHA goals is to have great minds within each of these industries or agencies brought together under one roof. To point, conferences are held annually where thoughts and ideas of how to improve services and designs could be discussed and shared.

 

In September 2015, the ILHA will hold a Luxury Hospitality Conference and Expo at the Orlando Convention Center in Orlando, Florida. Lodging Interactive will be in attendance and stands ready to support all members with the knowledge and practice of social media services within the luxury hotel industry including the growing interest in live streaming.

Lodging Interactive Launches Live Streaming Marketing Service For Hotels

Lodging Interactive Launches Live Streaming Marketing Service For Hotels

New live streaming technology enables hotels to humanize their marketing.

Hotel Live Streaming

Parsippany, NJ: Lodging Interactive, the digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced the launch of its live streaming marketing service for hotels.  The new service enables properties to leverage the powerful live streaming apps Meerkat and Periscope.

 

 

“Live streaming is a true game changer for the hospitality industry which focuses on experiential marketing and visualization,” stated DJ Vallauri, Founder and CEO of Lodging Interactive.  “Having been on both Meerkat and Periscope for a few months now, we clearly see the marketing powerhouse live streaming can be for the hospitality industry.”

 

To leverage the full potential of live streaming, Lodging Interactive’s marketing service goes beyond the stream itself, and cross pollinates the video content on the hotel’s social media accounts.  It further applies proven content optimization techniques to maximize search engine visibility of the video content across the web.

 

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco; video-on-demand traffic alone will have almost tripled by then. “It’s no secret video content is a big part of our online marketing futures.  Just take a look at what Marriott Hotels is doing with its Marriott Content Studio which is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens,” added Mr. Vallauri.  “Our new live streaming marketing service helps hotels compete on this front.”

 

In addition to Meerkat and Periscope, there is a new live streaming player and new model: www.blab.im.  Blab, launches by the former Bebo social network,  enables a 4 way public conversation; it’s like the “old” Google Hangouts but on steroids.  Lodging Interactive firmly believes live streaming is only in its infancy and provides marketers endless opportunities to humanize their brands and to provide fresh, relevant video content in a cost-effective manner.

 

To learn more about Lodging Interactive and how they can help your property leverage live streaming, or their customized online marketing, reputation management and social media engagement services, please visit their company website.

 

About Your Lodging Interactive: Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers Social Voices, the hospitality industry’s first 24/7/365 social customer care service as well as HotelSiteXPRESS, which designs affordable, responsive websites that properties own.

 

The International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI), a preferred Vendor for Best Western International, and is a member of the International Luxury Hotel Association (ILHA). For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Why Image ALT tags are important to your website

You have been optimizing sites utilizing content keywords to increase your search engine rankings. But photos, renderings and videos are considered content. So how effectively are you using image Alt Attributes (a.k.a. Alt Tags or Alt Text) to increase search traffic and image ranking?

 

The W3C (World Wide Web Consortium) sets open Web standards with international member participation. Their guidelines are used by designers, developers, authors and the like who write code or content. One of the more recent updates to W3C’s document, Techniques for WCAG 2.0, considers web content and its accessibility to people with physical, cognitive or neurological disabilities.

 

In accordance with W3C recommendations the Alt Attribute gives a content description to the image file. So the text provides a visually impaired visitor who uses a screen reader to know what the image portrays. Besides effectively relaying the image to a user who can’t see the image, the Alt Attribute provides another way to increase your site’s ranking because your image description shows up in organic results.

 

Google’s SEO Starter Guide includes their information about optimizing images and they have some excellent points to make the most of Alt Tags. Here are a few:

  1. Keep image file name keyword “rich” but not keyword “stuffed”
  2. Text description should be short and to the point (image descriptions should be in context with the content)
  3. Use photos of high quality (a great photo keeps user’s interest)
  4. Image placement (keep image to the top of the page)
  5. Image size (optimizes page loading speed)

 

Also keep in mind that some users would first be captivated by the visual image and then use search results to click to the full website that houses that image. You wouldn’t want to miss out on any potential web traffic because your image Alt Attributes are not optimized! In the end, it is all about creating a great user experience that will increase traffic on your site and increase your ranking on the search engines.

#AskDJV – Episode 34: Hotel Social Customer Service

Thank you for visiting our #AskDJV Video Series. If you are just joining us for the first time, each week, our own DJ Vallauri discusses hotel social customer service and what you need to know to improve your hotel brand.

Customer Service Skills

In this week’s episode, DJ discusses how you can improve your customer service skills and what guests expect from your hotel when it comes to social customer service.

Nowadays, consumers are looking for “instant access” to your hotel brand. They are online 24/7 and they expect you to respond to their social media posts almost as quickly as they are posted. What does this mean for your hotel?

Customer Experience

You should be monitoring your hotel and variants of your hotel name, not just your @handle, if you want your guests to have a better customer experience. Did you know that 97% of the people who are talking about your hotel, won’t use your @handle? DJ talks about how to monitor this in the video, as well as what you can do in addition to answering their Tweets, Facebook or Google+ posts. Learn more about hotel social customer service and increase your customer service skills by watching this week’s episode of #AskDJV.

Send us your questions

Would you like DJ to address a specific question? If you have something you’d like to discuss, drop us a line. We’ll be in touch if we use your topic on the next #AskDJV show.

Google Panda 4.2 Update Begins Rollout

This past weekend Google has once again refreshed Panda, Google’s ranking algorithm, and announced they will slowly roll it out over the next few months. The purpose of the update is to improve higher quality search optimization results and increase their relevancy. This will reward quality content with higher rankings that will translate to more traffic on the sites.

According to Google, the first true update back in May 2014 affected 7.5% of the search queries. Google expects this latest refresh to affect only 2-3% in comparison to the 3-5% affected in the September 2014 refresh. But how fast this new refresh will roll out is the real question. Google advises it will rollout in the “coming months” but it is not clear on how many months it will take before it is completely part of their regular algorithm because there is no confirmed hard date.

The fact that Google has long rollouts is not news to anyone so we shouldn’t be surprised by the gradual rollout of this latest refresh. However, unlike a complete update, a gradual rollout will make it more difficult to see which sites actually make the cut as a “winner”. So the best course of action is to continue to monitor your sites for any drops or increases in traffic. Keep your ear to the ground for any of those “Panda tremors” and hope that this latest refresh becomes part of the regular algorithm sooner rather than later.