Lodging Interactive Wins HSMAI Adrian Award

Lodging Interactive Wins Prestigious HSMAI Adrian Award For Web Design & Digital Marketing

lodging interactive wins adrian award 2015

PARSIPPANY, NJ – November 23, 2015   Lodging Interactive, a leading digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced it has won a 2015 Hospitality Sales & Marketing Association International (HSMAI) Adrian Award for innovative website design and cutting edge marketing practices for its work on the www.NewportBeachsideResort.com website.

 

“The HSMAI Adrian Awards has become the world’s most renowned and prestigious web marketing competition dedicated to the travel industry,” said DJ Vallauri, Lodging Interactive’s Founder & CEO.  “We are honored to have our work acknowledged as a Silver winner in the 2015 competition.”

 

This year’s HSMAI Adrian Award competition was extremely competitive with more than 1,300 entries submitted. Lodging Interactive’s work was judged to be exceptional by experts in the hospitality, travel, tourism and media industries.  Judges were asked to evaluate each entry based on its own merit and success in achieving its objectives.

 

For more information visit LodgingInteractive.com or contact us at 877-291-4411 ext. 704.

 

About Lodging Interactive:

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers Social Voices, the hospitality industry’s first 24/7/365 social customer care service as well as HotelSiteXPRESS, which designs affordable, responsive websites that properties own.

 

The International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and DJ Vallauri is the Social Media Director and on the Board of Directors of HSMAI’s New York Chapter.  Lodging Interactive is also a preferred Vendor for Best Western International, and is a member of the International Luxury Hotel Association (ILHA). For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

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Top 5 reasons your hotel website shouldn’t have a proprietary Content Management System

Top 5 reasons your hotel website shouldn’t have a proprietary Content Management System

Number 1:

You’re not really in control of your website – your agency is. Your website will not operate without the proprietary CMS on the back end.

Number 2:

You cannot take your website with you should you decide to switch agencies.

Number 3:

You will be forced to pay “CMS upgrade fees” or continue with an outdated and unsupported CMS.

Number 4:

Should you decide to switch agencies, you may be forced to pay a “CMS conversion fee” to enable your site to work without the CMS.  Check your contract, you might have already agreed to this.

Number 5:

Proprietary CMS’s are clearly a tactic to “lock” your hotel into a multi-year agreement with the agency.  Some are even offering to amortize the cost of their proprietary CMS over a 3 year period…how considerate of them.

How To Write For The Web

Writing for the web has always required good copy writing and storytelling skills.  After all, you only have seconds to “tell your story” before your visitor bounces off your page, and even worse your website.  Last week MOZ.com published findings of their latest study related to website copy writing.  Their Whiteboard Friday video should be watched and it’s packed with good copy writing insights and data to back it up.  Click on the image below to view the video.

 

write for the web