Lodging Interactive Launches: Freedom For Hotels

Lodging Interactive Freedom For Hotels


PARSIPPANY, NJ – January 13, 2016   Lodging Interactive, a leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its new  Freedom For HotelsTM program.  Freedom For Hotels eliminates long term, multi-year agency contracts and ensures the agency remains focused on generating positive ROI for its customers.


Freedom For Hotels is all about providing hotels with customer friendly business terms,” stated DJ Vallauri, Lodging Interactive’s Founder & President.  “Hotels shouldn’t have to commitment to agency contracts lasting 2 or even 3 years. With Freedom For Hotels, if we don’t deliver for our customers, they can simply leave and take their websites with them.”


Freedom For Hotels offers hotel clients:


  • NO long term contracts.

The initial term commitment is 6 months with a rolling 90 day renewal term.  No more having to commit to a digital marketing agency for 2-3 years.  Those days are gone forever.


  • NO proprietary content management system (CMS).

We offer open source WordPress CMS technologies, so hoteliers have complete control of their website and can easily move their site to another agency should they choose to. With over 50,000 new WordPress sites added to the web daily and over 20% market share, WordPress is the world’s largest CMS platform.


  • NO charge on unlimited website changes.

And for hotels who choose to have our professional webmasters manage their website changes, we will handle it all at no additional charge.


  • $5,000 credit every two years towards a new website.

It’s a best practice to update your website every 2 years, and we’re making it easier for hotels to do just that.  Customers will earn a $5,000 credit to be used towards a new website every 2 years.


“Most digital marketing agencies require 2 – 3 year contractual commitments and require hotels to use a proprietary Content Management System (CMS).  The world has changed, no one wants to be locked into long term agreements and to be forced to use a CMS that ONLY works with a particular agency,” added Mr. Vallauri.  “We’re changing model.  If we don’t deliver results, customers can end their agreement without penalty and move their website to another agency.  This speaks volumes in our ability to deliver results for customers.”


About Lodging Interactive:


Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers Social Voices, the hospitality industry’s first 24/7/365 social customer care service as well as HotelSiteXPRESS, which designs affordable, responsive websites that properties own.


Lodging Interactive is a 2015 Adrian Award winner and the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.


Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and DJ Vallauri is the Social Media Director and on the Board of Directors of HSMAI’s New York Chapter.  Lodging Interactive is also a preferred Vendor for Best Western International, and is a member of the International Luxury Hotel Association (ILHA). For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

AskDJV Episode 41 Facebook Boosted Posts

Have you ever wondered why your Facebook posts don’t have the same organic reach as they used to?  Why aren’t you able to reach your audience like you used to?  The fact is that only a few, make that a very few, of your organic Facebook posts are being presented in your followers’ streams.  Why is that?  Watch Episode 41 of the #AskDJV show.


One major hotel company reported its organic Facebook reach had dwindled down to 1% in 2015, down from 4% in 2013.  Our own Facebook research confirmed that paid posts on Facebook had an average 53% greater reach than non-paid, organic posts.


Over the past 3 years hoteliers have worked extremely hard to build their Facebook fans and to provide value to create guest loyalty.  As a publicly traded company, Facebook has a fiduciary responsibility to drive revenue and shareholder value…it’s time for them to monetize their business.  Unfortunately it is at the hoteliers expense. Hoteliers must allocate reasonable budgets to boost their Facebook posts in order to reach their fans.  Watch Episode 41 of the #AskDJV show for more details.