You have now launched your revamped hotel website and believe you can sit back to enjoy the proverbial fruits of your labor. Well don’t go into your happy place just yet. In this last part of our series, we will be discussing some post launch follow-ups of your hotel website redesign.
In your redesign process, you made sure to:
- Have a plan that could turn your visitors into guests.
- Have landing pages encouraging prospective guests to explore further.
- Have a website that reflects your hotel’s voice
You confidently launched your new site and now there are some last checks to ensure all is working, linking and presenting as you had planned.
Hotel Website Redesign Post Launch Checklist
You can start with giving one more look at your hotel website for any server errors, broken and inbound links, CSS errors, no index tags, PPC ads and tracking codes. Then you will also need to:
- Update your Sitemaps file to see if search engines found new web pages and/or errors on your website
- Check your analytics & webmaster tools for bounce rates and stats on your new site
- Optimize for SEO (internal & external links, keywords etc)
- Periodically check rankings: Re-indexing by search engines takes time
- Review your site’s performance in various browsers for desktop, smartphone and tablet
- Re-test web forms and emails sent by scripts. (The last thing you want is a frustrated potential guest who can’t make their way to you or where you are directing them!)
- Check search results after search engines have re-indexed your site
- Check re-indexed pages for improvements or a drop from your previous numbers.
Your hotel website is your strongest marketing tool. You want it to have a positive impact with the goals you set as well as the features and functionality your guests will appreciate. These last checks will give you a chance to fix any last minute issues before they start to affect your rankings and cut into your ROI.
If you have just joined us, please read the first three parts of this series: