Latest Hotel Social Media Changes

We’re in the middle of summer’s busy season, but that means it’s more important than ever to stay up to date on all the latest social changes. This month we’ve got new updates that will allow us to continue making more engaging content with a little less hassle. Let’s take a look.

Facebook Adds a Stories Archive Feature

Facebook has been testing and slowly rolling out an Archive feature for their Stories, and it works differently than Instagram’s Stories Highlights. Users who have this feature can now save their Facebook Stories once they expire so they can repost them again later if they choose.

What This Means for Hotels

The expiration of Stories after 24 hours has always been a setback of the feature, because it can be difficult to create content that has such a short shelf life. The ability to save the content and reuse it is a huge advantage if it’s evergreen.

Want to simplify things further? It would also work to just download stories after you create them on Instagram, add them to your Instagram highlights, and then upload it to Facebook, too.

Facebook Rolls Out Crossposting Ability with Instagram 

We’ve had the ability to share Instagram posts directly onto Facebook for a very long time, but now we have a new feature that lets us do the reverse, too. Pages can now crosspost to Instagram as long as their Facebook post contains a single image. Multi-image and video posts are not currently supported.

What This Means for Hotels

Being able to easily distribute content to two platforms at once can save you time, especially if you aren’t already using social scheduling software. One thing to keep in mind, however, is that Instagram best practices don’t always line up with Facebook’s. You’ll want to add hashtags, for example, to your Instagram posts so that potential guests have a better chance of finding you.

It will be better to post individually in most cases, but if you ever have something you need to distribute quickly, this feature will work for that.

Instagram Launched Question Stickers 

Instagram has just released a Questions Sticker to its Stories. This is another interactive sticker that allows users to ask their followers questions. The replies their followers submit will be shown to you privately, but they can be shared within the Stories feed. It is now available for both iOS and Android users with the latest update of the app.

Image source: Instagram 

What This Means for Hotels

This new sticker is another way to get engagement through Stories, but it also gives you a way to build and leverage social proof. Ask your guest questions about their stays or their dream vacations, or even what types of events they’d like to attend or host at your resort. Share some of the best answers to your Stories in order to demonstrate social proof and build relationships with your guests and followers.

Instagram Tests In-App Verification 

In-App verification has been available on Instagram for a while for high-profile brands and users, a coveted blue checkmark you’ve also seen on Facebook and Twitter. However, the company has approved an incredibly low amount of accounts for verification. Instagram is currently testing a new in-app verification option, where public figures, celebrities, and brands can submit a form to apply, which requires usernames, full names, and photo identification. Currently, the in-app form for verification is only available to iOS users in a selected test group, but will soon be coming to Android.

Image source: Mashable 

What This Means for Hotels

The blue checkmark automatically signals that your hotel or resort is established enough to be recognized on social media, and you risk losing credibility if you’re the only one without it. Users may be more likely to go to a website and book reservations through Instagram profiles with that blue checkmark, so keep an eye out and do what you can to apply as soon as possible.

LinkedIn Announces In-Feed Translations 

LinkedIn is slowly releasing a new translations feature similar to Facebooks. This feature will allow users to see a “See Translation” button on posts that are written in languages different than what they speak. There will be more than 60 languages included in the translation feature, including German and Japanese. More languages will follow.

What This Means for Hotels

If your hotel or resort hosts professional events or has a large number of traveling professionals, LinkedIn could be a valuable marketing channel. Even if you don’t, most hotels and resorts may benefit from using the platform to find new employees or vendors. The ability for your posts to have more reach just with a click of a button on the user’s part is a huge advantage, no matter what specific goal you’re using LinkedIn to accomplish.

Lodging Interactive Announces LinkedIn Marketing Services for Hotels

Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel’s LinkedIn presence and community engagement.

 

“LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams.  With over 560 million LinkedIn monthly users, hoteliers must maintain a presence and aggressively build and engage with their LinkedIn community as they have done for years on traditional social media platforms such as Facebook, Twitter and Instagram,” said DJ Vallauri, Lodging Interactive’s Founder & CEO. “Our CoMMingle LinkedIn Marketing service is fully managed for the hotel. While we manage the hotel’s entire presence on LinkedIn, the property approves every post and our teams work with the property in a collaborative manner to establish a monthly LinkedIn content calendar.”

LinkedIn Marketing for Hotels

 

Microsoft acquired LinkedIn for $26 billion and continues to enhance the platform as LinkedIn continues to be the leading business-2-business networking platform. LinkedIn’s Q3 2016 revenue was $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18% ($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions.

 

“While traditionally known as thesocial network for job seekers and employers, LinkedIn offers an impressive treasure trove of new business opportunities for hotels that only needs to be mined.  For example, when you consider that meeting planner executives can be directly reached through LinkedIn, it becomes very interesting for hoteliers,” added Mr. Vallauri. “Our service ensures hotels have a professionally managed presence on LinkedIn and positions the property to capture new business opportunities.”

CoMMingle LinkedIn Marketing services include:

 

  • Establishing an effective Company LinkedIn Page for your hotel.
  • We will define your audience and goals.
  • Create a LinkedIn content marketing calendar.
  • Pre-approved content and content planning.
  • Write and post LinkedIn content.
  • Leverage rich media video content.
  • Research appropriate #hashtags to use in posts.
  • Manage job postings.
  • Create and manage LinkedIn advertising campaigns.
  • Cross market your LinkedIn profile with your social media accounts.
  • Engage with posted comments.
  • Comprehensive monthly reporting.

 

For more information on CoMMingle LinkedIn Marketing please contact us at: https://lodginginteractive.com/contact/or call 877-291-4411 extension 704.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact: DJ Vallauri

pressreleases@lodginginteractive.com / 877-291-4411

Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content

Hospitality Social Media News

As social media has evolved, we’ve seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere. The last two weeks’ worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences.

Let’s take a look at what’s new in social media…

Facebook Releases New Video-Focused Features

Facebook has released a handful of new features designed improve its video platform and make it more community-oriented.

These features include:

●     New interactive abilities like polling during Live Streaming

●     Bringing videos from Pages into the Watch tab

●     A new video template that will put videos at the forefront of a brand’s Page (though this is still in testing)

●     The Android version of the Facebook Creator App

Facebook is also testing out a new Brand Collabs Manager. This tool will allow businesses to discover and connect with creators and influencers who they can establish deals or partnerships.

What This Means for Hotels & Resorts

Video isn’t going anywhere, so new features to help hotels and resorts get the most out of it are welcome. Take advantage of all video features that are available to you to increase engagement and make your content more dynamic and interactive.

You can apply for access to the Brand Collabs Manager now (though it may take awhile to be accepted). Once admitted into the program, you can connect with influencers who can help you promote your hotel or resort by coming to stay, attending an event at your venue, or even just eating at your on-site restaurant.

Facebook Introduces Info and Ads on Pages 

In an effort to improve transparency further, Facebook has launched a new Info and Ads section to Pages. This section will allow any Facebook user to view all the active ads that Page is running through Facebook Ads (including Instagram and audience Network). Users will be able to click on the interactive elements of an ad, like the CTA button, but not see engagement.

Users will also now be able to see any name changes your Page has undergone, along with its date of creation.

What This Means for Hotels & Resorts

Your guests having the ability to see your ads and past business information likely won’t affect most hotels and resorts. You will want to be careful when you’re running special offers that are targeted to exclusive groups, even if it’s because they’re part of a rewards program or first-time guests. One guest won’t like to see that you’re offering 10% off to another for reasons they can’t discern, so keep an eye on this.

Twitter Rolls Out In-Stream Video Ads to More Advertisers 

Twitter has been testing in-stream video ads, and now they’re now rolling out the feature to advertisers in 12 countries, including the US, UK, Canada, France, India, Japan, and Australia. These are pre-roll ads, meaning they’ll show before the video that your guests are interested in watching.

Image source: Twitter 

What This Means for Hotels & Resorts

Facebook’s mid-stream video ads have gotten lukewarm reception, but pre-roll ads have distinct advantages. With many users being willing to watch a quick ad to get to the content they really want to see, you have a captive audience. Now imagine being able to show that relevant captive audience a quick intro video about your resort or hotel, selling them the adventure of travel or the relaxation of a weekend away.

YouTube is Testing New Creative Suite 

YouTube is currently working with select brands to test out a series of new tools that will offer new analytics and testing tools for creators on the platform.

These new tools include:

●     Video Experiments, which is a testing tool in Adwords that makes it easier to evaluate the effective of creative aspects of a video ad on its results.

●      Video Creative Analytics that evaluates video performance within different audience segments.

●     Video Ad Sequencing, which will allow you to tell your brand story in snippets through different ads. The videos will be shown to individual users in a specified sequence to improve storytelling.

●     YouTube Director Mix, which is a tool that allows you to create a base version of an ad that can have different text, image, sound, and even video swapped out based on the audience seeing it.

What This Means for Hotels & Resorts

Most hotels and resorts won’t have these tools for a little while, but they’ll be great to have once they’re available to everyone. Being able to more effectively test video ads and understand why they are or aren’t working will be essential to improved success moving forward.

The ad sequencing will also be a huge development for brands, as the shorter snippets of video shown in sequence will improve consistency in brand storytelling and make the ads significantly more effective as a result. You’ll be able to slowly introduce guests to your hotel piece by piece, building brand recognition and increasing the odds that they click over time.

Instagram Launches Music in Stories 

Instagram users in select countries can now add music to their Stories. They can choose a song by selecting the Music icon that’s found in the stickers section.

Image source: Instagram

Music for stories is only available in 51 countries (though Instagram didn’t specify which) and on iOS. Support for Android will be coming soon.

What This Means for Hotels & Resorts

Instagram Stories are already fun and can be interactive thanks to features like polling and shoppable stickers. Music takes that one step further. Music is a great way to help your Story stand out from the rest, and it can help you better portray a feeling. A whimsical melody can up the romance of a video of your on-site wedding venue, and a tropical beat could make your sparkling pool that much more irresistible.