Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services.

commingle:engage guest engagement services

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of commingle:engage, a total customer engagement solution for hotels and resorts. commingle:engage is a fully managed service that enables properties, of any size, to effectively build customer loyalty through personal, one-on-one, customer engagement with new and past guests.

 

“Since 2006 we’ve successfully established CoMMingle as the leading provider of guest reputation management and social media marketing services exclusively for hospitality,” stated DJ Vallauri, Lodging Interactive’s, Founder and CEO. “We’re excited to continue our path of helping properties build relationships with their potential and past guests through our commingle:engage services.”

 

 

commingle:engage provides fully managed customer engagement services in four key areas and creates the foundation for customer loyalty and advocacy.

commingle hotel reputation management services

 

“There is no other company in our industry that can match the customer engagement value we can deliver through our commingle:engage services,” added Mr. Vallauri. “Customers don’t want anything to do with ‘big data’ and ‘technology stacks’, they want real-time customer service and assistance on their time and their messaging platform of choice. commingle:engage brings customer service back as a property differentiator and competitive advantage.”

 

commingle:engage offers 24/7 guest review monitoring and hotel website engagement.

 

According to HubSpot Research, consumers are impatient and 82% expect fast responses to their inquiries. Additionally 90% of consumers rate immediate responses as very important when having a sales question. commingle:engage provides hotels with 7 day a week website live chat services, staffed by USA based company employees. “The ability to engage with hotel website visitors 7 days a week, truly takes customer services to the highest level and presents a compelling competitive differentiator for any property,” added Mr. Vallauri.

 

commingle:engage is powered by proprietary technologies.

commingle hotel reputation management services

 

Through the use of proprietary technologies that leverage social media platform API’s and integration with IBM’s Watson Supercomputer, commingle:engage uses the power of Artificial Intelligence (AI) to analyze thousands of top performing social media posts to determine common engagement characteristics. This provides valuable insights which help to increase customer engagement levels.

 

For more information please visit https://commingleengage.com or call 877-291-4411 extension 701.

 

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The Company also offers fully managed Live Chat services for hotel websites through its LiveChatForHotels.com operation and comprehensive social media marketing services.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Facebook, Instagram, YouTube: Announcements & New Features Impacting Hotels and Resorts

Hospitality Social Media News

 

As we ramp up for the holiday season, multiple social media sites have proved that they’re not slowing down just because it’s near the end of the year. In the past two weeks we’ve seen big announcements and new features from platforms including Facebook, Instagram and YouTube, all of which can impact hotels and resorts.

Instagram Rolls Out Quick Replies & GIFs in Messaging 

Instagram has rolled out new direct messaging features, including quick replies for business accounts and GIF sharing. Quick replies allow business accounts to save messages that answer commonly-asked questions such as resort checkout hours, pricing, or amenities available.

Both new features are available in the latest versions of Android and iOS.

What This Means for Hotels & Resorts

The ability to share GIFs will allow hotels and resorts to showcase their personality when interacting with guests if they see fit, but the true shining star here is the quick replies feature.

Hotels and resorts can save canned responses to everything from “Hi, we’ll respond to your message shortly!” to “Thanks for asking. Our in-resort restaurant does take reservations but they’re not necessary.” This can save you a lot of time without needing to rely on chatbots while still answering guest questions promptly.

Instagram Stories Accepts Longer Videos

Instagram Stories is now letting users post videos longer than fifteen seconds… sort of. They’ll now accept videos for uploading that are longer, but they’ll then break them down into multiple sections. The different sections will be played one after another.

This feature is currently only available on Android devices. It’s not known if or when it will come to iOS.

What This Means for Hotels & Resorts

Many hotels and resorts are already using multiple short Stories to tell a longer story arch and keep users engaged. Now, however, you won’t have to manually break them down with another tool before you upload them, which will save you a significant amount of time.

If you do use this tool, make sure to check and see how the video is broken down; in some cases, it may be more beneficial to do it yourself manually to ensure that different sections of videos begin and end at the exact right times. If you’re featuring videos of your hotel, for example, each individual Story could show your lobby, your waterfront views, and a suite in individual Stories; you’d want to ensure that these were broken down into distinct sections for maximum impact.

New YouTube Ad Extensions & Reporting Announced

YouTube will soon be rolling out new types of actionable ad extensions. Soon, you’ll be able to add extensions to your TrueView in-stream ads that allow users to take actions like downloading an app or book a trip to you.

Image source: Google

YouTube will also be releasing new metrics to show the overall impact of your ad campaigns, including a groundbreaking “lifted users” metric that will tell you how many users were influenced by the ad even if they don’t convert immediately.

What This Means for Hotels & Resorts

The ability to make YouTube video ads more effective and to better understand how they’re working will make YouTube video ads more valuable. If you’re utilizing video ads for your hotel and your guest demographics are on YouTube, check out the new “book a trip” extensions to see how they work for you.

Instagram Is Testing Hashtag-Free Posts

According to The Next Web, Instagram is testing a type of format that would allow users to publish posts that have hashtags attached, but not included in the captions. It looks like instead of being placed in captions, the hashtags may appear in blocks underneath posts. This hasn’t been officially confirmed by Instagram, but Twitter user Jane Manchun Wong was able to snag a few screenshots.

What This Means for Hotels & Resorts

Right now this feature is still in testing, but it could mean a big change in Instagram best practices if it gets approved. Hashtags will still be just as important, giving you the powerful reach potential they do now, though you’ll need to be careful to make sure your branded hashtag is placed in a way that guests will see it like on your profile or in the caption itself if possible. We’ll keep an eye on this one and update you as more information comes out.

Facebook Announces Premieres & Video Polls 

Facebook has just announced a globe launch of their new Premieres, which is new video format that’s more interactive. Creators can record a video for fans ahead of time, release it at the time of their choosing, and then allow users to engage with it in real viewing time.

Image source: TechCrunch

Facebook is also releasing Facebook Live video polls, which can be used to increase engagement and make the videos more dynamic in real time.

What This Means for Hotels & Resorts

Premieres have all the advantages of Facebook Lives, but they come with the added bonus of no unpleasant surprises. You won’t have to worry about technical glitches, someone swearing loudly in the background, or getting stumped by a difficult guest question. These videos will be created ahead of time and can be edited, but you can still engage with users as they watch your video in real time, making them more engaging than typical non-live videos and thus more impactful.

Video marketing is only going to continue to be an important part of marketing moving into 2019, so use all the tools at your disposal– including Premiers and video polls– in order to help your content stand out and build relationships with your fans.

Latest Social Media Changes Affecting Hotels and Resorts

Hospitality Social Media News

 

The last two weeks had some big news in the social media world, with everything from access to new APIs being rolled out to features that give users new ways to shop on platform. There’s a lot to cover, so let’s dive in to look at all the social media changes affecting hotels and resorts happening now.

Instagram Announces New Nametag Feature 

Instagram has just announced a new feature called “Nametag,” which makes it easier for users to follow and request to follow people in person. It works similarly to QR codes, and users will scan your Nametag in-app in order to see the option to follow you.

Image: Instagram 

What This Means for Hotels & Resorts

The easier it is to get your guests to follow you, the more likely it is that they will. A quick test revealed that users can scan Nametags that are on printed paper, computer screens, and more. Print yours out according to scale on any signage that you have asking guests to follow you or share UGC, or consider adding it to certain emails like what guests receive right after they make a booking.

LinkedIn Rolls Out Dynamic Ads to All Advertisers

LinkedIn has officially rolled out its own version of dynamic ads through the campaign manager. These ads are personalized based on the information publicly available in users’ profiles and utilize templates of information to create highly relevant ad campaigns to each individual user seeing the ad.

Image source: LinkedIn 

What This Means for Hotels & Resorts

LinkedIn is often overlooked by hotels and resorts, but if you’re targeting B2B employees who need lodging while they travel for work, events looking for conference rooms, or even businesses looking to book rooms for their employees, it’s a great option to keep in mind. The personalization of dynamic ads will let you scale your campaigns to massive levels very quickly, potentially maximizing success on platform.

Twitter Prioritizes Live Video 

Live video streams are now prioritized by Twitter and the platform has stated that live broadcasts are going to be featured at the top of your timeline.

Image source: Twitter 

What This Means for Hotels & Resorts

If you’re on Twitter and want to get more visibility for your Tweets, find new ways to go Live. Broadcast events you’re hosting at your resort, news about any specials that you have, or have a Q&A live about what to do on your next visit with viewers (and always with a few questions ready to go).

Twitter Offers Audio-Only Broadcast Feature 

If you’re feeling stumped for more ways to go live, note that Twitter has just launched audio-only broadcasts on both Periscope and Twitter for iOS. There’s a good chance that these live audio broadcasts could be given priority in the timeline, too.

Image source: Twitter

What This Means for Hotels & Resorts

More live content is always a plus, but there’s a good chance that video will still be prioritized by both Twitter and the guests that you’re trying to reach. Especially for hotels and resorts, utilizing the beautiful backdrop of your actual location (be it the lobby or a waterfront view) is a good strategy whenever possible. Use audio sparingly as appropriate, and focus more on live video.

Shoppable Snap Ads Roll Out to Everyone 

Snapchat has just expanded their shoppable snap ads accessible to all advertisers through the self-serve ad platform. All advertisers can now create, upload, and advertise product catalogues that work similarly to Instagram’s shoppable posts. They also improved their tracking pixel so that advertisers can target users based on more specific on-site actions.

Image source: Snapchat 

What This Means for Hotels & Resorts

If your hotel or resort sells any type of physical goods– including small items you want to push like novelty picture frames or clothing– this new ad format could be something to test out. Based on the user demographics, many businesses will likely benefit more from using Shoppabe Instagram posts, however, so I’d recommend testing those out before moving to Snapchat ads.

Pinterest Expands Marketing API 

Pinterest just announced that they’re opening their content marketing API to third-party influencer marketing platforms. Businesses using these apps will now be able to see how influencer campaigns are performing in terms of key metrics like impressions, click-throughs, followers, and more.

Eight influencer marketing platforms are currently participating in this launch, including: AspireIQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly and Open Influence.

What This Means for Hotels & Resorts

If your hotel or resort is utilizing influencer marketing to increase reach and build trust on Pinterest, this is great news. The apps you’re using will be able to give you more information about how those campaigns are really performing, creating more transparency and insight so you can make well-informed decisions moving forward.