5 things a CMO should know about brand protection – iMediaConnection.com

CMOs have a lot of irons in the fire. Driving demand, launching products and promotions, gathering market requirements, monitoring the competitive landscape, and optimizing the marketing mix may seem like plenty — but overlaying each of these responsibilities is our role as guardian of the brand.

via www.imediaconnection.com

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply