When thinking about your social media strategy, you should be planning for 6 important metrics. What are the six? There are 3 different levels of social media participation and 2 different types of metrics. Put them in a 3 x 2 metrics, and you get six.
Here’s the rundown on the 3 social media engagement aspects to measure:
- Activity – Any metrics relating to actions your organization is taking on social media: blogging, tweeting, posting, promoting, etc.
- Interaction –
This category’s metrics focus on how your audience is engaging with
your social media presence: followers, comments, likes, sharing, user
created content, etc.
- Returns – This group
accounts for where your social media activities directly or indirectly
support measures driving successful organizations: revenue creation
(and the activities that lead up to it), cost minimization (along with
activities to help achieve it), and other critical financial