6 Social Media Metrics You Should Be Tracking

When thinking about your social media strategy, you should be planning for 6 important metrics. What are the six? There are 3 different levels of social media participation and 2 different types of metrics. Put them in a 3 x 2 metrics, and you get six.

Here’s the rundown on the 3 social media engagement aspects to measure:

  • Activity – Any metrics relating to actions your organization is taking on social media: blogging, tweeting, posting, promoting, etc.
  • Interaction –
    This category’s metrics focus on how your audience is engaging with
    your social media presence: followers, comments, likes, sharing, user
    created content, etc.
  • Returns – This group
    accounts for where your social media activities directly or indirectly
    support measures driving successful organizations: revenue creation
    (and the activities that lead up to it), cost minimization (along with
    activities to help achieve it), and other critical financial
    performance metrics.

via www.socialmediatoday.com

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