A Foolproof Method for Great Blogging

I like to compare blogs to mattresses. Every mattress needs to have the
right softness to support ratio. I imagine top ten posts, weekly
roundups, and opinion pieces as the padding that makes mattresses soft. Meaty posts, research-based pieces and posts announcing new important information
are like mattress springs. The key to a successful blog is maintaining
the right ratio. Just like different people prefer different mattress
ratios, audiences prefer different blog content ratios. Both kinds of
posts are a subtle art form and equally important, but the second type
of posts are much harder to write on a consistent basis. The following
method mostly applies to writing these more in-depth (spring-like) blog
posts.

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