Advertising Age – Digital – Marketers Start to Use Social Networks for CRM Instead of Ads

NEW YORK (AdAge.com) — For all the talk about how much money Facebook
and MySpace are making off ads — and whether or not those ads work —
there’s a growing sense of concern that the promise of social
networking as a marketing vehicle is getting lost. Some marketing execs
are suggesting the space should be used less like a paid media vehicle
and more like a customer-relationship-management tool.

Link: Advertising Age – Digital – Marketers Start to Use Social Networks for CRM Instead of Ads.

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