NEW YORK (Associated Press) – An analyst started coverage of three
leading online travel companies Thursday, saying each has potential for
sizable future growth, but that all three face growing pains.
Credit Suisse analyst Scott Barry gave a "Neutral" rating to Orbitz Worldwide Inc., Expedia Inc. and Priceline.com Inc.
Wash.-based Expedia has positioned itself well for global business,
especially in Europe and Asia, using its financial flexibility and
superior reach, Barry said. Since the company can’t always offer deep
discounts to customers, Expedia relies heavily on user-generated
reviews to drive customer loyalty, an angle that sets its apart from
its peers, he said.