AOL has introduced a video ticker developed with media services firm PointRoll.
video ticker is a graphic banner ad that is integrated within a
streaming video at the bottom of the video player. When clicked, the ad
expands while the video pauses and the video ad runs within the viewer.
Unclicked ads disappear after 15 seconds, leaving the branded text
link. The new video ticker ads will run across the AOL Network of
premium video content in the AOL Video media player platform.