Recently, Air Canada launched the ability for passengers to buy pre-paid travel passes in advance for future travel on the carrier. Their plan allows consumers to buy a set number of flights for a fixed price. The intent of course is to take their loyalty program to the next level. Think about this, IBM prepaying for 1,000 flights in order to gain a financial discount. This is good for IBM as well as ensures loyalty for Air Canada.
Now think about how this can effect the lodging industry! Would you offer your best corporate clients the ability to buy – upfront – a set number of room nights for future stays. Great for building guest loyalty!