#AskDJV – Episode 39: How Google OTA hurts Hotels

Google Travel

This week, DJ Vallauri tackles the question of, “What is going on with Google Search Results and what has changed?” Watch Episode 39 of #AskDJV for the answer to this and other questions.

Google OTA

Google recently introduced their new booking engine in the Search Engine Results Pages (SERPs). This newest update is different from past updates for hotels and you need to know how this will affect your overall bookings and your bottom line.

Learn more about:

  • Commission Structure
  • SEO traffic being pulled from your website
  • How this change affects independent and brand hotels alike
  • What you can do to help your hotel navigate this new channel.

The below image is an example of how the Google booking engine will appear in Search Engine Results:
Google Booking Engine Results

 

We hope you enjoy this week’s episode of #AskDJV. It’s easy to be confused by the newest technology and it isn’t always clear how it can affect your business. DJ explains all of this to you in an easy to follow format. Watch the video today.