Have you ever wondered why your Facebook posts don’t have the same organic reach as they used to? Why aren’t you able to reach your audience like you used to? The fact is that only a few, make that a very few, of your organic Facebook posts are being presented in your followers’ streams. Why is that? Watch Episode 41 of the #AskDJV show.
One major hotel company reported its organic Facebook reach had dwindled down to 1% in 2015, down from 4% in 2013. Our own Facebook research confirmed that paid posts on Facebook had an average 53% greater reach than non-paid, organic posts.
Over the past 3 years hoteliers have worked extremely hard to build their Facebook fans and to provide value to create guest loyalty. As a publicly traded company, Facebook has a fiduciary responsibility to drive revenue and shareholder value…it’s time for them to monetize their business. Unfortunately it is at the hoteliers expense. Hoteliers must allocate reasonable budgets to boost their Facebook posts in order to reach their fans. Watch Episode 41 of the #AskDJV show for more details.