Regardless where in the world you own or operate a hotel, the challenge of maintaining control over the guest experience and the property or brand reputation is universal. That's why Lodging Interactive is taking its in-demand Guest Review System to Australia and New Zealand. Through a distribution partnership agreement with Australian-based Technology 4 Hotels, travelers visiting the Oceania region will be able to post their comments and reviews about hotel stays directly on each properties' website, removing Online Travel Agents (OTAs) completely from the equation.
"You can't be online today without reading something about the success hotels around the world are having with Lodging Interactive's Guest Review System," said Technology 4 Hotels Founder and Director Brendon Granger. "This product can easily be utilized in the Australian and New Zealand markets to solve a really big challenge — getting out from under the thumb of the OTAs and companies like TripAdvisor as reputation managers. Back in the late '90s, while everyone was sleeping, OTAs took a tremendous amount of business away from hotels; and TripAdvisor has the potential today to do the same. It's time the industry wakes up and takes back control of their business and their online reputations. Utilizing a tool that enables guests to post reviews directly on the hotel's website is a great first step in regaining that control. Add in the ability for managers to be alerted to comments and instantly respond, and hoteliers are back in the drivers' seat. We at Technology 4 Hotels believes that no company does this better than Lodging Interactive, and we are proud to take their GRS to market."
With customers such as Accor, Hilton, Hyatt, Intercontinental Hotels Group, Langham Hotels International, Pan Pacific Hotels Group, Quest Serviced Apartments, Rydges Hotels & Resorts, Starwood Hotels & Resorts, Stamford Hotels and Resorts, Toga Hospitality and others, Granger said he believes adoption of the Lodging Interactive GRS will spread quickly.
"Hoteliers of the right mindset and who understand the importance of social media will quickly see the benefits of the Lodging Interactive GRS as a way to polish their online images, and use vehicles such as Facebook and Twitter to not only post reviews on their pages, but to quickly see those reviews shared among their network of friends," Granger said. "And because the GRS validates that each review is being posted by a legitimate guest and not an imposter, hoteliers can rest assured that reviews posted on these channels are valid."
Since 2001, Lodging Interactive has provided hotels, resorts, spas and restaurants in more than 35 countries with proven ROI-driven online services, including: website design and development, search engine marketing, social media marketing, and online reputation management. Today, the company has become the hospitality industry's leading provider of interactive Internet marketing services.
"We are delighted that Technology 4 Hotels has joined our distribution network," said D.J. Vallauri, Lodging Interactive Founder and President. "This hotel-based guest review system ensures there are no delays in communication, and the appropriate staff can immediately fix any pending problems before the guest leaves the property or has the opportunity to post negative reviews on third-party websites. It's a tool that hoteliers around the world have come to depend on, and we look forward to adding new properties and new brands across Oceania to our portfolio of satisfied customers."
Hotels need to stop losing business and sending potential guests to third-party review sites. Click here for a You Tube video that shows how to keep guests where they belong — writing reviews on the hotel's own website.