Entries by Hotel Blogger

Google-ITA Acquisition: What Lies Ahead?

On July 1, 2010, Google officially—and finally—announced the acquisition of ITA Software, a leading provider of airfare shopping technology, for US$700 million. Subject to regulatory approval, the acquisition has raised a multitude of questions—and opposition—across the travel industry. What form will Google and ITA take, and what does this mean for online travel? Will this […]

TripAdvisor + Facebook = TripFriends

It seems like social media, and Facebook in particular, is the topic of every hospitality conference these days. It's no wonder: with half a billion Facebook user accounts created, it's become the tool many travelers use to keep in touch with friends around the world, sharing photos, making plans, and giving advice. Surely, hotels and […]

How to Avoid the Social Media Catch-22

One of the most frustrating moments for a marketing manager is being required to answer the question, “so why isn't this social media thing working?” from a company stakeholder. If that's you, you're not alone, as so many companies, large and small, desperately want to see a return on investment in this wondrous channel called […]

Social Media Touted as an Almost Magical Answer for Arizona’s Wounded Tourism Industry – But It’s Not Necessarily a Cheap One

SOCIAL MEDIA — Facebook, Twitter, blogs and the like — are a free and almost magical answer for a wounded tourism industry, but not necessarily a cheap one. That was the message at a seminar on social media held Tuesday during the Arizona Governor's Conference on Tourism at Loews Ventana Canyon. Using social media, particularly […]

5 ways travel is using social media

It’s easy to get swept up in the buzz of social media. Everyday there is another new and exciting social media story to hit the news. The question remains: how are travel companies really using social media to add value? Here are 5 ways that EyeforTravel recently found travel companies to be succeeding:- via www.hotelmarketing.com

Google building a Facebook rival?

Google is working on a social service to rival Facebook, if Web rumors are to be believed. And while Google's social-networking efforts have so far fallen flat, even satisfied Facebook users should hope that the search engine's efforts bear fruit. In the past week, rumors have swirled around the possibility of a new Google-developed Facebook-killer. […]

Facebook Makes Headway Around the World

"Sergey Brin, a Google founder, takes issue with people who say Google has failed to gain a foothold in social networking. Google has had successes, he often says, especially with Orkut, the dominant service in Brazil and India. Facebook’s homepage at an Internet cafe in New Delhi. A year ago, Orkut was the dominant social […]