Entries by Hotel Blogger

Google launches indexed local directory portals

"Google has just released city-specific business directories that are clearly going to compete with Yelp, Citysearch, and for travel with TripAdvisor in terms of highlighting popular local businesses. Google has been trying hard to get a secure position in the local scene. As Marissa Mayer described it, local was one of the important aspects of […]

Mobile in travel ‘happening fast’ says Google

"Latest data from Google has indicated that the rise of mobile for travel web browsing is happening now and is happening fast. Revealing figures at the latest Travolution Editorial Advisory Board meeting this week Robin Frewer, the search engines director for travel, said it was seeing “huge growth” from mobile." Read the whole article at […]

Benchmarking Survey Finds Rapid Movement into Social Media for Online Marketing Initiatives

"An analysis by a Cornell University researcher finds that hospitality firms rated Facebook, Twitter, and YouTube as the most effective online marketing channels. The research surveyed a total of 426 marketing executives, drawn from the Travelcom conference and Center for Hospitality Research databases, with support from Vantage Strategy and iPerceptions. The report summary will be […]