Entries by Hotel Blogger

The Future of Social Search

"A “social search” is one that ties a searcher’s social graph to his search queries. With social search, each searcher sees unique results that are shaped by the interests of his social network friends. Google, not the company to often fudge with the appearance or function of its search results, turned on its version of […]

From research to booking to check-in: Tune your site for traveler’s true needs

"Travel is one of few industries bless with reliable, built-in buying seasons, and therefore, predictable consumer buying patterns and behaviors. From research and booking to take-off and arrival, the opportunities to capitalize on travel promotions and discount offers, as well as relevant upsell and cross-sell opportunities, are virtually limitless." Read more on www.hotelmarketing.com

Lodging Interactive Launches Turn-Key Mobile SMS Text Messaging Services

Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, announced today the roll out of its Mobile SMS Text Marketing services for the hospitality industry. The Company's new Mobile SMS Text marketing services provide comprehensive turn-key outsourced solutions that build guest loyalty while driving new revenue. "With 92% of […]

Cornell Hospitality Research Summit Catalogues Opportunities and Challenges in Use of Social Media

"It’s hard to think of an industry that is a better fit for social media, whether it’s Facebook or Flickr, YouTube or Twitter. But at the same time, no industry runs greater risk from poorly considered tactics or inappropriate social media strategies. As documented in a new set of proceedings, presenters at the Cornell Hospitality Research […]

Google reaching out to major hotel brands and CRS providers

"Google first connected with OTAs, such as Expedia, Priceline, Travelocity and Hotels.com, to introduce their application programming interface that would allow for real-time sharing of rates and availability on Google Maps. Now they’re in the process of contacting CRS providers and major brands to offer the same access." via www.hotelmarketing.com

Seeking to Weed Out Drivel, Google Adjusts Search Engine

"In a tacit admission that Web publishers are flooding its search engine with low-quality pages, Google has revised its methods to improve the usefulness of its results. Google said the change would raise the rankings of high-quality Web sites and reduce those of lesser sites, affecting 12 percent of search queries." Read the full article […]

Hoteliers on board with new Google features

"A new Google Maps feature that aggregates real-time hotel rates and availability has passed a seven-week beta test and has gone live, and at least one Central Reservation System provider is on a global road show informing hotel clients of their appearance on the new distribution channel. Distribution experts still are hypothesizing about what kind […]