Benchmarking Survey Finds Rapid Movement into Social Media for Online Marketing Initiatives

"An analysis by a Cornell University researcher finds that hospitality firms rated Facebook, Twitter, and YouTube as the most effective online marketing channels.

The research surveyed a total of 426 marketing executives, drawn from the Travelcom conference and Center for Hospitality Research databases, with support from Vantage Strategy and iPerceptions. The report summary will be presented Thursday morning (March 31) at the Travelcom conference in Las Vegas, and the full study will be released by the Cornell Center for Hospitality Research."

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