Bing Continues Slow Advance in Search Rankings – Digits – WSJ

Two recent reports show Microsoft’s Bing advancing slightly in search rankings — but the surveys differ on who is losing out.

Bloomberg News
Microsoft CEO Steve Ballmer at the 2010 Consumer Electronics Show in Las Vegas.

Data from Hitwise today show Bing rising a bit to 9.7% of searches in February from 9.37% in January, while Google’s giant share fell from 71.49% to 70.95%. Yesterday’s report from ComScore also showed a boost for Bing — to 11.5% from 11.3% in January. But ComScore’s data showed that Bing was taking search business not from Google, but from Yahoo, which fell to 16.8% from 17% in January.


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