Allocating Your Marketing Budget

Marketing will always be a gamble!  When you win, your ROI is great.  When you lose, your ROI is a loser.  How do you decide what to put into printed collateral, brand services, promotions, conferences, premiums, local events, Internet and so much more?

Think of your marketing in terms of short term and long term returns.  Some of your marketing efforts are intended to keep your local audience aware of your location and services.  On a broader basis you need to reach out to a more global market.  To reach the global market at their point of sale decision, there is no better way than the Internet search engines.

Internet shoppers use search engines for 85% of all online purchases, so what percent of your marketing budget is committed to search engine marketing?  Think about it.

Free SEOTracker for Hotels

You may have read about this last week, but I wanted to make sure you knew about this in case you missed the press release.  Lodging Interactive is offering a free SEO positioning and analysis report called, SEOTracker, to any hotel manager.  Worth looking into it and best of all it’s free.

Click here to read more about our SEOTracker.

Welcome to our Blog

Hello and welcome to the Lodging Interactive Blog!  You may already know us as a leading provider of Internet sales & marketing services to the hospitality industry.  Our current and past clients include well over 400 hotels and resorts located in over 34 countries.  Our clients include both independent properties as well as branded properties such as Marriott, Hilton, Best Western, Crowne Plaza, Radisson, Holiday Inn, InterContinental and many more.  You can click here to visit our website if you’d like more information on what we do and who we do it to.

So now that I’ve established our credibility in being a leader in our field, let me explain what you can expect to find here at our blog.

What this blog IS:

The Lodging Interactive blog is meant to be educational and informative to hoteliers.  Especially informative to General Managers and Sales & Marketing Directors who have been charged with managing their property’s on-line business.  While we will discuss and cover many topics, the majority of our focus is in the following areas:

  • Website Design, Development & Hosting
  • Website Revenue Optimization
  • Search Engine Optimization (SEO)
  • Website Search Engine Optimization (yes this is different than SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC)
  • Paid Inclusion & Web Directories
  • Online Paid Advertising
  • Hotel Website Booking Engines & GDS Connectivity
  • Online Comment Cards
  • And much more…

What this blog is NOT:

A means for us to sell you something…and we mean it.  Sure there will be opportunities when we will plug ourselves and our services, but you will never be presented with a hard sell.  This blog is all about you and your hotel and how to gain the most revenue from your website.  If we are successful in meeting this goal, when you’re ready to buy…you will think of us (we hope).