Google Evokes Praises

During the quarter ended June 30, Google collected $2.5 billion in revenue, up 77 percent from the same period last year.

Ninety-nine percent of Google’s revenue came from online
advertising. In comparison, Yahoo reported advertising revenue of $1.38
billion, up 27 percent, according to reports.

Click here to read the full story.

Google To Sell Radio Advertising??

Leave it to Google to try to take over your offline advertising & marketing campaigns.  While their print advertising program has not bee a huge success, Google is going to use its acquisition of DMarc Broadcasting to into radio advertising. 

Click hear to read more about this.

Yahoo! Social Networking With Trip Planner

Yahoo! is taking it’s community based travel site to next level with the announcement that Trip Planner is out of BETA testing and ready for prime time. Some of the neat features in their general release includes:

  • Yahoo! search integration
  • Trip journals with blogging and photos from Flickr
  • And the biggest feature – a travel recommendations engine based on travel search history

Trip Planner also features rich user generated travel content which makes it most useful.  Have look for yourself. 

Click here to check out Yahoo! Trip Planner.

Free SEO Webinar July 20

Lodging Interactive announced today its plans to offer
an online Webinar covering the topic of Search Engine Optimization for
hoteliers. The Webinar will be delivered on July 20, 2006 and is free
to all Lodging Interactive Internet Marketing Club Members.
                           
                           

Topics covered in the online SEO Webinar include:

                           

  • Defining Search Engine Optimization
  • Demystifying Search Engine Optimization Techniques
  • SEO – In-House vs. Agency Outsourcing
  • SEO Tools & Resources to Keep You in the Know

                           
                           
                           

To
sign up for this event and to become a member of the hotel industry’s
only free Internet Marketing Club, click the following link:

                           
                           

http://www.lodginginteractive.com/internet-marketing-club.htm

Google Gets Tougher With AdWords Landing Pages

You have been warned!  Google is now paying close attention to your Pay-Per-Click (PPC) landing pages to make sure the landing pages are relevant to the clicked PPC advertisement.  So if you happen to be buying your competitor’s hotel name as a keyword only to send people to your site in hopes of diverting business your way, you’d better think about changing your strategies.

While it makes sense from Google’s perspective, is it really a good idea to let Google determine what they deem is relevant to your hotel?  Especially if Google itself positions itself to sell travel in the future?  What do you think? Let us know.

Starwood Introduces New Community Site

So it now looks like even hotel companies are getting into Social Networking.  Sheraton.com has launched it’s new site which includes a community networking component.

Designed as a global community that consumers can belong to, the new
site invites visitors to share stories, tips and photos about their
best travel finds, destination favorites and passion for travel.

Have a look at the site, looks more like a Social Network site than a hotel booking site.

Click here to visit the Sheraton site
.

Wouldn’t it be great if you could go to Sheraton.com and see their room rates along with other brands? Sort of like a Kayak or SideStep on the brand site.  Humm…stay tuned.

Google Remains Tops

Google remains on top according to the latest Neilson research.  As search marketing becomes more and more competitive between Google, Yahoo, MSN and ASK, it will come down to where do you put your ad dollars.  Also for organic search, you need to make sure the optimimzation method being used is in synch with the Google algorithms as much as it is with the other engines.

Google search algorithms tend to favor content search more than the other search engines at this point in time.

Search Engine April 2006 May 2006
Google 49.8% 49.1%
Yahoo 21.9% 22.9%
MSN 10.7% 10.6%

Google Testing Cost-Per-Action Business Model

Looks like Google
is at is again with the testing of a Cost-Per-Action (CPA) advertising program.
This would be a good move for the search engines as CPA will do away with the
majority of the click fraud issues.  Since
payment to Google will only be made when an “action” is performed…like a hotel
booking, this new business model is sure to be welcomed with open arms by
hoteliers. Google’s CPA test is by invitation only at this time…standby for
more.

 
Check out
David Jackson’s BLOG posting for more information
.

Online Travel Sales Continue to Boom!

eMarketer reports that by 2010 roughly 46 percent of total
travel sales will be booked online, second only to computer hardware/software
in the B2C category. Other industry
analysts have reported even higher numbers.

eMarketer
estimates that online
sales of leisure and unmanaged business travel reached a total of $65
billion last year that the total will grow to $122 billion by 2009, a near
doubling of the market in just four years.   

Chart_1








Click here
to read the full story
.

Is Brand Hijacking on The Decline?

As the
major hotel brands continue to keep a close eye on Pay-Per-Click (PPC) brand
hijacking, reports are starting to surface from credible sources that such
hijacking tactics are on the decline which is good news for online marketers.

PPC hijacking is the term used when one site uses the trademarked name
of another brand to divert the shopper onto their site versus the brand direct
site; in essence "hijacking" that shopper from a brand site and onto
another website. Ever since the introduction of PPC programs travel companies
and hotels have seen this form of predatory marketing in play.  However, the search engines and trademark
owners have been more aggressive in protecting their brands and as such we are
seeing a decline of PPC hijacking especially in the travel vertical.

 
Click here
to read related comments from Hitwise’s Heather Hopkins on her BLOG