Last Thursday we rolled out our on-demand webinar covering the topic of Search Engine Optimization. This 45 minute on-line webinar was a great success with over 500 hoteliers downloading the webinar. Of course our Internet Marketing Club members have first dibs on all webinars, but we’re now offering it to everyone.
During the quarter ended June 30, Google collected $2.5 billion in revenue, up 77 percent from the same period last year.
Ninety-nine percent of Google’s revenue came from online
advertising. In comparison, Yahoo reported advertising revenue of $1.38
billion, up 27 percent, according to reports.
Leave it to Google to try to take over your offline advertising & marketing campaigns. While their print advertising program has not bee a huge success, Google is going to use its acquisition of DMarc Broadcasting to into radio advertising.
Yahoo! is taking it’s community based travel site to next level with the announcement that Trip Planner is out of BETA testing and ready for prime time. Some of the neat features in their general release includes:
- Yahoo! search integration
- Trip journals with blogging and photos from Flickr
- And the biggest feature – a travel recommendations engine based on travel search history
Trip Planner also features rich user generated travel content which makes it most useful. Have look for yourself.
Lodging Interactive announced today its plans to offer
an online Webinar covering the topic of Search Engine Optimization for
hoteliers. The Webinar will be delivered on July 20, 2006 and is free
to all Lodging Interactive Internet Marketing Club Members.
Topics covered in the online SEO Webinar include:
- Defining Search Engine Optimization
- Demystifying Search Engine Optimization Techniques
- SEO – In-House vs. Agency Outsourcing
- SEO Tools & Resources to Keep You in the Know
sign up for this event and to become a member of the hotel industry’s
only free Internet Marketing Club, click the following link:
You have been warned! Google is now paying close attention to your Pay-Per-Click (PPC) landing pages to make sure the landing pages are relevant to the clicked PPC advertisement. So if you happen to be buying your competitor’s hotel name as a keyword only to send people to your site in hopes of diverting business your way, you’d better think about changing your strategies.
While it makes sense from Google’s perspective, is it really a good idea to let Google determine what they deem is relevant to your hotel? Especially if Google itself positions itself to sell travel in the future? What do you think? Let us know.
So it now looks like even hotel companies are getting into Social Networking. Sheraton.com has launched it’s new site which includes a community networking component.
Designed as a global community that consumers can belong to, the new
site invites visitors to share stories, tips and photos about their
best travel finds, destination favorites and passion for travel.
Have a look at the site, looks more like a Social Network site than a hotel booking site.
Click here to visit the Sheraton site.
Wouldn’t it be great if you could go to Sheraton.com and see their room rates along with other brands? Sort of like a Kayak or SideStep on the brand site. Humm…stay tuned.
Google remains on top according to the latest Neilson research. As search marketing becomes more and more competitive between Google, Yahoo, MSN and ASK, it will come down to where do you put your ad dollars. Also for organic search, you need to make sure the optimimzation method being used is in synch with the Google algorithms as much as it is with the other engines.
Google search algorithms tend to favor content search more than the other search engines at this point in time.
|Search Engine||April 2006||May 2006|
Looks like Google
is at is again with the testing of a Cost-Per-Action (CPA) advertising program.
This would be a good move for the search engines as CPA will do away with the
majority of the click fraud issues. Since
payment to Google will only be made when an “action” is performed…like a hotel
booking, this new business model is sure to be welcomed with open arms by
hoteliers. Google’s CPA test is by invitation only at this time…standby for
eMarketer reports that by 2010 roughly 46 percent of total
travel sales will be booked online, second only to computer hardware/software
in the B2C category. Other industry
analysts have reported even higher numbers.
estimates that online sales of leisure and unmanaged business travel reached a total of $65
billion last year that the total will grow to $122 billion by 2009, a near
doubling of the market in just four years.
- What We Do
- Hotel Website Design
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- Dynamic Content Marketing
- Stay.Play.Explore Digital Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
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900 Lanidex Plaza, Suite 242
Parsippany, NJ, 07054, USA