Business Week’s Click Fraud Article

Business Week’s October 2 cover story on Click Fraud is worth the read. It really makes you think with the continued rise in click fraud, every hotel should seriously be rolling out an aggressive Organic Optimization Strategy.  As you may know Organic Search Engine Optimization takes time and financial investment to produce ongoing results.  In the long run, SEO cannot be avoided.  It’s like the old muffler commercial…."you can pay me now, or you can pay me later."

Click here to read the Business Week Click Fraud story.

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