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Lodging Interactive Launches AI Powered Website ADA Compliance Service for Hotels

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its AI-powered ADA compliance service for hotel websites which remediates website ADA compliance issues in real-time.

“There is so much confusion and noise in the marketplace regarding ADA compliance for hotel websites and hoteliers are confused by the numerous approaches (and cost models) towards meeting website compliance. We have developed a service that combines the latest in ADA compliance machine learning technologies with human oversight and management specifically to address the unique needs of the hospitality industry,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO.

Hotel website ADA accessibility refers to a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively navigate through websites. To achieve this, the W3C (The World Wide Web Consortium) has created the “Web Content Accessibility Guidelines” 2.1 (WCAG 2.1) which are meant to explain and guide developers on how to make websites accessible. These guidelines have been adopted by governments around the world and are now a part of various legislations, such as the ADA, Section 508, EN 301549, and others.

Lodging Interactive’s solution utilizes two components that, together, achieve website compliance. The first is a foreground application, the accessibility interface, which is responsible for 30% of the requirements, mostly UI and design-related. The second is a background application (AI, Machine Learning powered), which is responsible for the remaining 70% of requirements, mostly related to blind people’s screen-reader adjustments, and keyboard navigation optimizations for people with motor impairments.

“The AI technology is session based and ADA compliance is triggered in real-time. This means the website’s design and navigation structure are not compromised for non-disabled browsers. The AI runs in the background and optimizes the accessibility level of the website every 24 hours. The AI engine remediates the website’s HTML accessibility issues as well as functionality and behavior, for people using screen readers and those with motor impairments using a keyboard,” added Mr, Vallauri.

Lodging Interactive’s AI Powered ADA Accessibility Compliance Service includes:

  • Initial website review and code compatibility audit.
  • Complete AI code implementation on your website.
  • Multi-browser testing.
  • Hotel website becomes ADA compliant within 48 hours.
  • Website scans every 24 hours to ensure any new content, images or pages are also rendered compliant with the WCAG 2.1 and ADA standards.
  • Accessibility Statement and certification of performance.
  • Fully GDPR compliant.
  • Monthly website review and internal audit to ensure ongoing ADA compliance.

The service is included at no additional charge for all new hotel websites developed by Lodging Interactive and can be purchased for an existing website. For more information, please visit https://lodginginteractive.com/products-services/hotel-ada-compliance/ or call us at
877-291-4411 ext. 704.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact
DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: 877-833-7375

Lodging Interactive Launches PULSE Reputation Management Platform for Hotels & Restaurants

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its PULSE Reputation Management Platform for hotels and restaurants. PULSE enables customers 24/7, real-time access to their guest review data and management responses.

“PULSE provides our commingle:engage reputation management customers with a modern and visually enticing way to monitor and view guest reviews along with the guest review responses we’ve written for them. Additionally, customers can easily review their sentiment analysis sorted by any custom keyword attribute combination,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO.

The PULSE platform enables brands and management companies to establish companywide roll-up reporting and regional property clusters to access their respective properties in one online dashboard. PULSE is a SAAS application and requires no software downloads and is completely mobile enabled.

Guest Reviews Dashboard

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Sentiment Analysis

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PULSE connects to all major OTA’s as well as Google, Facebook and Yelp and captures all guest reviews in near real-time. “By using custom API connections, we have immediate access to guest reviews as they happen,” said Mr. Vallauri. “This enables us to provide the fastest turn-around for guest reviews responses.”

PULSE is offered to all commingle:engage customers on a complimentary basis and can also be licensed on its own.

For additional information on PULSE or the commingle:engage reputation management services, please visit commingleengage.com or call Lodging Interactive at 877-291-4411 ext 704.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas. commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

All-In-One Facebook Messaging & What It Means for the Hospitality Industry

Last week, Facebook announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps.

 

The integration will allow users to communicate cross-platform even while using the individual apps of Facebook Messenger, WhatsApp, and Instagram’s messaging, combining the world’s 3 largest messaging platforms. Thousands of Facebook employees are supposedly hard at work, with the goal being to make the integration complete by the end of 2019 or early 2020, though Zuckerberg has said that the functionality likely wouldn’t be possible until sometime in 2020 at the latest.

 

This is happening in the midst of questions about too much connectivity and user privacy concerns, which has garnered mixed reactions to the news at hand even though Facebook first started laying the groundwork for this as early as 2016.

 

Right now, while users are deciding how they feel about this, businesses and marketers have gone straight into what it might mean for them and how it will impact their guest relationships. Some have argued that it will “strengthen Facebook’s grip” on users, with Facebook founder Mark Zuckerberg taking charge of platforms he’d previously said he wouldn’t be heavily involved with.

 

After a great deal of research, I believe this will be a powerful and very positive change for businesses in the hospitality industry, opening the door to the future of live chat.

 

We already know that live chat is essential for businesses in the hospitality industry, where guests frequently have questions to be answered or special accommodations to be requested that an FAQ section just won’t solve. One study even found that 79% of customers prefer live chat to other options because it was both immediate and convenient, which is a winning combination in our on-the-go world.

 

We’ve already seen an increase in guests reaching out to hotels and resorts through social media direct messaging because it’s easy and it’s fast for them, but it’s still convenient. They’re able to send a message to a resort through Facebook Messenger, put down their phone, run their errands, and then come back later to see what was said. There’s the immediacy of live chat without the inherent urgency; they won’t be dropped from the chat if they don’t reply quickly enough, so it’s well-suited to busy consumers.

 

I believe that this Facebook messaging integration, as a result, will become a live chat replacement, giving consumers the ultimate control in how and when they’re getting in touch with hotels. Since there are more than 2.6 million users on the messaging apps combined as it is, this is a valuable opportunity for businesses in the hospitality industry to connect with their guests in a place they’ll be happy to engage.

 

Consumer control is almost always a good thing for any business that’s willing to rise and meet the challenge, and I know we’re getting our clients ready for the shift ahead. Are you getting ready?

 

Lodging Interactive is an award-winning, full-service Hotel Marketing and Social Media Engagement Agency exclusively servicing the hospitality, spa and restaurant industries. Since 2001, we have provided hundreds of hotels and resorts with proven, ROI driven online marketing services.  For more information please visit call 877-291-4411 or visit https://lodginginteractive.com.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The Company also offers fully managed Live Chat services for hotel websites through its LiveChatForHotels.com operation and comprehensive social media marketing services.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services.

commingle:engage guest engagement services

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of commingle:engage, a total customer engagement solution for hotels and resorts. commingle:engage is a fully managed service that enables properties, of any size, to effectively build customer loyalty through personal, one-on-one, customer engagement with new and past guests.

 

“Since 2006 we’ve successfully established CoMMingle as the leading provider of guest reputation management and social media marketing services exclusively for hospitality,” stated DJ Vallauri, Lodging Interactive’s, Founder and CEO. “We’re excited to continue our path of helping properties build relationships with their potential and past guests through our commingle:engage services.”

 

 

commingle:engage provides fully managed customer engagement services in four key areas and creates the foundation for customer loyalty and advocacy.

commingle hotel reputation management services

 

“There is no other company in our industry that can match the customer engagement value we can deliver through our commingle:engage services,” added Mr. Vallauri. “Customers don’t want anything to do with ‘big data’ and ‘technology stacks’, they want real-time customer service and assistance on their time and their messaging platform of choice. commingle:engage brings customer service back as a property differentiator and competitive advantage.”

 

commingle:engage offers 24/7 guest review monitoring and hotel website engagement.

 

According to HubSpot Research, consumers are impatient and 82% expect fast responses to their inquiries. Additionally 90% of consumers rate immediate responses as very important when having a sales question. commingle:engage provides hotels with 7 day a week website live chat services, staffed by USA based company employees. “The ability to engage with hotel website visitors 7 days a week, truly takes customer services to the highest level and presents a compelling competitive differentiator for any property,” added Mr. Vallauri.

 

commingle:engage is powered by proprietary technologies.

commingle hotel reputation management services

 

Through the use of proprietary technologies that leverage social media platform API’s and integration with IBM’s Watson Supercomputer, commingle:engage uses the power of Artificial Intelligence (AI) to analyze thousands of top performing social media posts to determine common engagement characteristics. This provides valuable insights which help to increase customer engagement levels.

 

For more information please visit https://commingleengage.com or call 877-291-4411 extension 701.

 

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

commingle:engage has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The Company also offers fully managed Live Chat services for hotel websites through its LiveChatForHotels.com operation and comprehensive social media marketing services.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Restaurant Reputation Management Services

Lodging Interactive Launches Reputation Management for Restaurants

. Fully managed service for restaurants.

PARSIPPANY, NJ, August 1, 2018 – Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced it has expanded its CoMMingle reputation management services into the restaurant industry. During the last 10 years CoMMingle has established itself as the hospitality industry’s leading provider of guest review management services and has partnered with hundreds of hotels worldwide.

 

 

“Providing our CoMMingle reputation management services to restaurants is a natural extension of our very mature and proven hospitality services,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “As Google, Yelp and TripAdvisor restaurant review volumes continue to grow, it is critical for restaurant owners to provide timely management responses.”

 

According to ReviewTrackers, 63.6 percent of consumers say they are likely to check reviews on Google before visiting a business — more than any other review site.

 

 

Additionally, according to Illumen’s Top 50 Digital Marketing Stats for The Restaurant Business:

 

  1. Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
  2. Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
  3. Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
  4. A half-star difference on a Yelp review rating can swing restaurant business by a whopping 27% (Foodbeast).
  5. Restaurants who respond to customers on social media will win as 71% say they’re more likely to recommend a company that responds quickly to them on social media (Forbes).

 

Please click for more information or contact us on 877-291-4411 extension 704 or email info@lodginginteractive.com.

 

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Contact: DJ Vallauri

 

pressreleases@lodginginteractive.com / 877-291-4411

 

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Lodging Interactive Announces LinkedIn Marketing Services for Hotels

Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel’s LinkedIn presence and community engagement.

 

“LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams.  With over 560 million LinkedIn monthly users, hoteliers must maintain a presence and aggressively build and engage with their LinkedIn community as they have done for years on traditional social media platforms such as Facebook, Twitter and Instagram,” said DJ Vallauri, Lodging Interactive’s Founder & CEO. “Our CoMMingle LinkedIn Marketing service is fully managed for the hotel. While we manage the hotel’s entire presence on LinkedIn, the property approves every post and our teams work with the property in a collaborative manner to establish a monthly LinkedIn content calendar.”

LinkedIn Marketing for Hotels

 

Microsoft acquired LinkedIn for $26 billion and continues to enhance the platform as LinkedIn continues to be the leading business-2-business networking platform. LinkedIn’s Q3 2016 revenue was $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18% ($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions.

 

“While traditionally known as thesocial network for job seekers and employers, LinkedIn offers an impressive treasure trove of new business opportunities for hotels that only needs to be mined.  For example, when you consider that meeting planner executives can be directly reached through LinkedIn, it becomes very interesting for hoteliers,” added Mr. Vallauri. “Our service ensures hotels have a professionally managed presence on LinkedIn and positions the property to capture new business opportunities.”

CoMMingle LinkedIn Marketing services include:

 

  • Establishing an effective Company LinkedIn Page for your hotel.
  • We will define your audience and goals.
  • Create a LinkedIn content marketing calendar.
  • Pre-approved content and content planning.
  • Write and post LinkedIn content.
  • Leverage rich media video content.
  • Research appropriate #hashtags to use in posts.
  • Manage job postings.
  • Create and manage LinkedIn advertising campaigns.
  • Cross market your LinkedIn profile with your social media accounts.
  • Engage with posted comments.
  • Comprehensive monthly reporting.

 

For more information on CoMMingle LinkedIn Marketing please contact us at: https://lodginginteractive.com/contact/or call 877-291-4411 extension 704.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact: DJ Vallauri

pressreleases@lodginginteractive.com / 877-291-4411

Live chat for hotels.

Lodging Interactive Launches Next Generation ADA Conforming Websites for Hotels

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its next generation, ADA conforming websites for hotels. Lodging Interactive’s “next-gen” websites include a unique mix of technology and management services designed to drive maximum direct bookings for hotels while staying in compliance with ADA guidelines as they continue to evolve.

“Our next-gen hotel websites leverage the latest website design and development technologies combined with our full-service website management model,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “Today’s hotel website needs to tell the property’s visual story while being technologically advanced to ensure a mobile-first user experience and conform to all ADA WCAG 2.0 Guidelines; in addition, it needs to load very quickly for users.”

While many digital marketing agencies provide hotel website design services, only Lodging Interactive can offer a fully managed hotel website, digital & social media marketing to support the website and fully managed human live chat services 7 days a week.

Success Factors for The Modern Hotel Website.

Open Source Development and No Proprietary Content Management System (CMS).

Lodging Interactive designs and develops visually stunning hotel websites using Internet Open Source technologies. This enables the highest level of design flexibility while maximizing the hotel website’s search engine optimization (SEO) and the fastest page loading speeds. “Most digital agencies insist hotel websites be developed and managed through their proprietary CMS. While this ensures the hotel is “locked-up” with the agency for many years (good for the agency), it ‘handicaps’ the property in other areas such as page loading speed, design constraints, ADA conformity and SEO,” added Mr. Vallauri.

Fully Managed, Professional Webmaster Services.

Being able to ‘manage’ your hotel’s website changes yourself, sounds really good during the agency sales process and offers the illusion of the property being in total control of its website.  Yet reality has shown quite the opposite is true. Being able to manage your own website changes, means your website will have a CMS (see point above). Sure, with the proper training you’ll be able to change simple text images and in some cases the images on a page, butadding pages, modifying menu items, managing SEO components and maintaining ADA conformance won’t be possible. For that you’ll need to budget additional development dollars.

ADA Conforming Website Design.

Ensuring your hotel website is ADA conforming and meets all WCAG guidelines is not only good business practice it will avoid legal demand letters and potential lawsuits.

Web Content Accessibility Guidelines, often abbreviated to WCAG, are a series of guidelines for improving web accessibility. Produced by the World Wide Web Consortium (W3C), the WCAG are the best means of making your website useful to all of your users.  Every new website Lodging Interactive designs and builds meets all WCAG 2.0 guidelines and positions our hotel clients with a path towards compliance with the ADA laws governing websites.

Ongoing ADA Conformance Checking & Maintenance.

The modern hotel website is always changing, new content is added weekly and at times new content will present ADA conforming issues that will need to be addressed.  An example of this, is the uploading of a non-conforming PDF document. In order to safeguard our customers, Lodging Interactive runs monthly ADA conforming checks to ensure the hotel website remains within the ADA conforming guidelines. Should any issues arise, our team will fix the issues and continue to monitor for potential future issues. “ADA legal action against hotel websites that are not in compliance with the current WCAG 2.0 guidelines continues to increase and hoteliers should understand that adhering to future ADA website laws will be necessary and should budget accordingly,” said Mr. Vallauri.

Human Powered Website Live Chat Provided 7 Days a Week.

Customer service is the ‘new marketing’ and hotel websites can differentiate themselves by offering their website visitors real-time, human powered, live chat services. Not only is live chat a great customer service differentiator it provides real value to potential guests visiting your website and has proven to increase group and wedding RFP submissions. “Conversational commerce happens when you move your hotel’s website experience from a ‘self-service’ model and start to provide real-time support,” stated DJ Vallauri.

For more information on Lodging Interactive’s next generation ADA conforming websites for hotels, please call 877-291-4411 ext. 704 or visit LodgingInteractive.com.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Launches Industry First Real-Time Reputation Management

Real time hotel reputation management

 

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch CoMMingle Live Real-Time Reputation Management for hotels and resorts.  CoMMingle Live provides the highest level of reputation management by writing and posting guest review responses on all major OTA’s, social media platforms and for major hotel brands. The service also ensures franchised properties remain in compliance with brand guidelines while maximizing brand quality scores.

“There is no question the guest review landscape continues to change at a rapid pace. TripAdvisor once the ‘defacto’ guest review site now gives way to Booking.com and Google reviews, which when combined make up to 50% of the industry’s total guest review volume,” stated DJ Vallauri, Lodging Interactive’s Founder & president. “And according to a recent Moz report, the quality of native Google reviews is a huge factor in the search engine’s ranking algorithm.”

CoMMingle Live, is the hospitality industry’s first reputation management service to include real-time live chat human engagement via Facebook and the hotel’s website. The company’s USA based live chat agents are at the ready to assist any guest, potential or past guest 7 days a week.

In addition, CoMMingle Live monitors and responds to guest reviews on:

  • TripAdvisor
  • Booking.com
  • Expedia
  • Hotels.com
  • Travelocity
  • Orbitz
  • Facebook Reviews
  • Google Reviews
  • Instagram
  • Twitter
  • Marriott Verified Reviews
  • Starwood PHG Reviews
  • Hilton Hotels Reviews
  • IHG Brand Reviews

Serving hotels and resorts since 2009 Lodging Interactive’s CoMMingle Social Media Division has established itself as the industry leader in full service hotel reputation management and social media marketing and engagement. Customers include the Omni Berkshire Hotel in New York, the Boston Harbor Hotel, the Hawks Cay Resort and hundreds of other properties.

“Our team responds to over 200,000 guest reviews per year and works with hundreds of properties around the globe” added Mr. Vallauri. “We believe CoMMingle Live is a natural service extension and delivers unmatched value to our customers.”

For more information please click here or call 877-291-4411 ext. 704.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

conversational marketing

Lodging Interactive Publishes: Hospitality Social Media News

Hospitality Social Media News

 

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.

 

Hoteliers can click here to subscribe for free.

 

“Our goal in publishing Hospitality Social Media News is to educate and to provide value within the hospitality marketplace.  In any given week social media platforms announce new features and algorithm changes which could affect hotel marketing plans. Unless you ‘live and breathe’ social media like we do, you simply can’t keep up,” said DJ Vallauri, Lodging Interactive’s Founder & President.  “We know the hospitality industry will benefit from Hospitality Social Media News and we’re pleased to provide this free resource to hoteliers.”

 

Each issue of Hospitality Social Media News provides the latest news from Facebook, Twitter, Instagram and more, and what it all means for hotels specifically.  Hoteliers can click here to subscribe for free to start receiving the bi-weekly email newsletter.  The first issue of Hospitality Social Media News will be published on March 21, 2018.

 

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

 

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

 

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

live chat

Why Customer Service is the New Marketing.

At any given moment, there’s a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves.

That’s all well and great, but sometimes the most effective forms of marketing are also the most straightforward. This is true when you embrace customer service as an essential component of your hotel’s marketing strategy.

Why Is Customer Service Important for Marketing? 

Customer service and marketing have traditionally been two very separate departments, with entirely different teams handling each. While the hotel marketing staff ultimately does have a different job than your customer service representatives, there should be overlap between the two for best results.

Marketing, after all, is a discipline that focuses on showing potential guests exactly why they should be making reservations at your hotel. It’s about proving that you’re superior to your competition and that you can best serve their needs. This absolutely includes advertising, but it also can be a lot more personal, with one-on-one interactions being the most powerful.

How Exactly Does Customer Service Tie into Marketing? 

If a hotel or resort has responsive, genuine customer service, their guests will be sure to take note of that right off the bat. Customer service that is both good and fast is important to increasing numbers of guests, especially since there is more competition than ever before; if they don’t feel like you appreciate their business, they’ll take their business to your competition.  With this being such an important factor, having great customer service can help build your brand and shift client perception of you.

It’s also worth noting that customer service is now more closely tied to conventional marketing channels than ever before. Interested potential guests are more likely to contact you through social media private messaging or live chat than phone, email, or mail, so lumping customer service into the performance of your social and marketing channels is an essential part of how customers will interact with them. Some platforms, like Facebook, will even post information about your response time publicly, which can affect how users perceive your brand.

Ultimately, customer service representatives can become exceptional salespeople in addition to making sure all your guests are happy, promoting the right services, bookings, or amenities at the exact right time. Their recommendations will be more personal than autoresponders or Chabots, which utilize algorithms that most times don’t properly and become frustrating to potential guests. By giving your customer service representatives sales and marketing training, they’ll be aptly equipped to handle any guest crisis or question while understanding how to help use the interaction to strengthen your brand.

How Live Chat Can Seamlessly Integrate Customer Service and Marketing 

If customer service is the secret to better marketing, live chat is easily the secret to better customer service. Live chat lets you provide instant and excellent customer service to users who are contacting you with questions, concerns, and problems about a stay at your hotel.

For resorts and hotels in the hospitality industry, this can make the difference between landing a new repeat guest or losing them to a competitor forever. Being available to answer any questions personally and on a case-by-case  basis (instead of utilizing strict, inflexible policies) will help you build your brand and loyalty.

Best of all, live chat marketing won’t slow you down. The immediacy of this particular medium is good for guests who expect faster-than-the-speed-of-light responses, but it also works in the favor of the hotels using them; instead of getting bogged down with back-and-forth emails over several days, you can solve a guest’s question in minutes without ever facing the risk of losing them because it’s just plain taking too long.

If you’re struggling to implement live chat for your hotel or resort, look into live chat management services like CoMMingle Live. We offer full live chat management, with our live chat tool integrating with your website and social media direct messaging platforms. We have highly trained agents on hand to help your guests s get their problems solved quickly. This can help you book more, build a reputation as a brand who is invested in customer relationships, and save you money all at once while you can put time into the other areas of your hotel that need you most.

Want to learn more about how CoMMingle can help you? Get in touch with us here.   

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas.

CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI”s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.