Lodging Interactive Establishes Gen Z Think-Tank With Rutgers University Students

Lodging Interactive, a full-service digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it has established a commingle:enagage Gen Z Think-Tank with Rutgers University students. The Gen Z Think-Tank provides insights into what resonates with Gen Z consumers as it relates to hospitality social media and travel marketing.

“A first of its kind, our commingle:enagage Gen Z Think-Tank provides our marketing teams with valuable insights on how to most effectively communicate, visually and otherwise, with the Gen Z travel consumer,” said DJ Vallauri, Founder, CEO and President of Lodging Interactive, parent company of commingle:engage. “Our commingle:engage Gen Z Think-Tank ultimately enables us to deliver better results for our clients.”

 

Gen Z consumers, born from the mid-90s onwards, are a mostly digitally-native generation and hospitality marketers need to consider their specific media and brand behaviors. In 2020 it is estimated that Gen Z consumers will command nearly 40 percent of all consumer shopping. Additionally, 82 percent of parents say their Gen Z offspring influence household spending.

“The Gen Z consumer is always online, and has driven the ‘want-it-now’ and ‘want-it-on-mobile’ psyche. A recent study found that 74% of Gen Z consumers spend five hours or more every day online. As marketers who want to capture their attention we need to find ways to connect with them online and our commingle:engage Gen Z Think-Tank enables this,” added Mr. Vallauri.

The commingle:engage Gen Z Think-Tank comprises Rutgers University senior marketing and communications students who have been carefully vetted by the commingle:engage marketing team. The students are provided with social media posts, from various brands and are asked to evaluate their effectiveness in many categories. The feedback is then reviewed by the commingle:engage team as is used to fine tune content and context.

For more information about commingle:engage and the hospitality social media marketing and reputation management services offered, please visit: https://commingleengage.com or call 877-291-4411 extension 704.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the premier provider of reputation management services for the hospitality industry. The Company recently launched the world’s first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder, CEO and President, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

CONTACT

DJ Vallauri
President & Founder
Phone: +1 877 291 4411
Fax: +1 877 833 7375

2019 Hotel Guest Review Results Show Increase in Negative Sentiment

Lodging Interactive, an award-winning digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today published its PULSE by commingle:engage Guest Review Sentiment Report for 2019. The report, based on a sampling of 50,000 guest reviews posted online in 2019, shows a concerning trend of negative sentiment by traveling consumers.

“Our research is concerning and should be an indication to hotel operators that consumers are expecting more from them by way of room quality and cleanliness,” stated DJ Vallauri, Founder, CEO and President of Lodging Interactive and commingle:engage. “In 2019 we saw hotel guest review positive sentiment giving up three points while negative sentiment increased by two full points, to 15.4%.

2019 quarterly guest sentiment breakdowns:

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Bathroom cleanliness issues drove a 2% increase in negative guest sentiment overall with issues related to hair and mold on the rise.

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While positive guest sentiment suffered a 4.3% decline from the first quarter, our data metric word cloud shows previous year increases in key areas.

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“Guest quality sentiment scores should be reviewed weekly by General Managers to ensure their own trends are headed in the right direction,” added Mr. Vallauri. “This is especially important when working to attract Gen Z’s to the property who value the experience versus any marketing or branding a property can provide.”

The Company, through its commingle:engage division, provides reputation management and review response service to hundreds of hotels, management companies and brands.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the premier provider of reputation management services for the hospitality industry. The Company recently launched the world’s first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder, CEO and President, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact: DJ Vallauri, 877-291-4411 ext.704

Lodging Interactive Launches RFPAssist

Lodging Interactive Launches RFPAssist – Evolutionary Group Sales System for Hotels

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its RFPAssist Group Lead Sales System for the hospitality industry. An industry first, RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents.  This combination enables hotel sales managers to capture group and event leads 24/7 and to book more group business.

 

“RFPAssist is an evolutionary sales system for the hospitality industry that enables properties to ‘service’ inbound group leads 24/7 and 365,” said DJ Vallauri, Founder & CEO of Lodging Interactive and commingle:engage. “Let’s face it, we are all part of the ‘Want it Now Generation’ and no one wants to wait for anything, especially hotel wedding sales brochures or catering menus.  Now with RFPAssist, group prospects can receive hotel sales kit documents immediately delivered to their mobile devices, on demand and on their time, not the hotel’s time. The results are more group leads and more closed business,” added Vallauri.

 

 

The RFPAssist Group Lead Sales System was developed on the Facebook Messenger platform, which currently has 1.3 Billion active monthly users and growing.  Facebook’s intention of merging Instagram Direct Messaging and its WhatsApp messaging platforms into Messenger in the first quarter 2020, will increase the total Messenger user base to 4 Billion monthly active users. 

 

Statista recently reported there are 4.3 Billion people on the Internet and with Facebook Messenger soon able to reach 4 Billion people, it made sense for us to build RFPAssist on the Facebook Messenger platform,” stated Vallauri. “Nearly everyone on the planet will have access to the RFPAssist Group Lead Sales System and our hotel clients will gain a huge competitive edge and will close more group business.”

 

Integrated into RFPAssist is a customer support messaging center, staffed by live chat agents  ready to assist group prospects 24/7. The RFPAssist customer support agents can share additional group and event planning documents as well as escalate special requirements to the property sales teams.

 

 

For more information and to schedule a demonstration for your property please visit RFPAssist.com

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  The Company recently launched the world’s first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704

###

 

 

Lodging Interactive Becomes Sprout Social Agency Partner

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced it has become a Sprout Social Agency Partner. Through its commingle:engage Social Media Marketing division, the Company continues to expand its client base which includes hundreds of hotels, resorts, restaurants and spas around the globe.

“We continue to invest heavily in ‘best-in-class’ technology platforms and partners that enable our clients and team members to remain at the forefront of social media marketing and engagement,” said DJ Vallauri, Lodging Interactive’s Founder & CEO. “After a lengthy evaluation and consideration process, our team decided Sprout Social offered an exceptional social media engagement, publishing, analytics, listening and reporting solution to provide our clients with the competitive edge they require.”

 

The Sprout Social platform enables the Company to efficiently create content, schedule posts, size images, and engage with followers.  The platform is equipped to accommodate every large social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn. 

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Launches Social Media Marketing News Apple Podcast

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts.

 

“The world of social media continues to evolve and as it does it presents many opportunities and implications for hotels and resorts,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “We wanted to create a new way to keep hoteliers informed and educated on the latest social media marketing news, and do so in short 3-5 minute audio clips.” 

 

The podcast is recorded via Anchor every two weeks and is published on all major Podcast networks including Spotify and Apple’s Podcast network. The podcast summarizes the major points from the Company’s bi-weekly social media newsletter What Just Happened in Social Media and What it Means for Your HotelClick here to listen and to subscribe to the commingle:engage bi-weekly podcast to ensure you receive notifications when new episodes are published.

 

About Lodging Interactive

 

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.  


commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.  

 

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.  

 

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

 

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704

 

Conversational Marketing Should Be Part of Every Hotel’s Marketing Plan in 2020

 

Lodging Interactive’s Founder and CEO, DJ Vallauri, discusses the importance of conversational marketing and why every hotel should prepare to leverage the new Facebook social media messaging platform in 2020.

Much has been said and written about “conversational marketing” and how future marketers will be required to master this consumer engagement technique in order to be successful. Clearly, the hospitality industry is well-positioned to leverage the loyalty-building power of conversational marketing through personal engagement with its guests, pre-arrival, during guest stays and post-checkout. Let’s take a deep dive into how your property can use conversational marketing, beat the competition every time and capture more market share.

Business-2-Consumer (B2C) communications continue to evolve and spread globally. Today’s “always-on” generation expects near-instantaneous communications with businesses and long gone are the days where businesses require consumers to fill out an online email form only to receive a reply in 24-48 hours. Social media platforms such as Facebook, Instagram and Twitter continue to invest heavily in building out their consumer messaging platforms and capabilities. Mark Zuckerberg announced at Facebook’s recent F8 developer’s conference that they intend to launch a re-imagined Facebook platform in Q1 of 2020. The new Facebook platform will become more of a “town hall” for open and public communications while it plans to further its development of a private and fully encrypted messaging platform for consumers. Facebook will let users chat across Messenger, Instagram, and WhatsApp in a completely interoperable manner. Dubbed as a “SuperApp” the Messenger platform will enable over 4 billion consumers to communicate freely and privately with each other as well as businesses, such as hotels.

Messenger and it’s privacy-focused vision for social media must be embraced by every hotelier and is where conversational marketing can provide the marketing edge to win.

Here’s the good news. As an industry-focused around being hospitable and being service-oriented, the hospitality industry already has the right mindset. The industry, after all, is built on creating memorable guest experiences and achieving service levels that encourage guests to write positive reviews regarding their stays. Hoteliers are wired to “be of service” to their guests.

Now for the bad news. Super Apps such as Messenger will force hoteliers to go beyond the status quo and to allocate internal resources to efficiently engage with a very demanding new generation of consumers, the “I want it now” generation. Direct messages sent to a hotel’s Messenger, Instagram or WhatsApp account will need to be responded too in near real-time and at any time, 24/7/365. But it’s not just about responding to inquiring consumers who want your engagement on their time, this all presents a conversational marketing opportunity for hotels.

One-on-one Messenger conversations should not only be considered as a new way to deliver customer service and to differentiate properties from their competitive sets, but rather as a way to deploy conversational marketing. Building relationships, one-on-one with the ultimate goal of building customer loyalty and growing future business.

Through conversational marketing, specific customer engagement and messaging should be captured, in real-time, and databased into a Customer Relationship Management (CRM) system enabling future marketing opportunities. Future Messenger marketing programs, SMS/Text and, yes, email marketing all present the basis for conversational marketing and new revenue generation opportunities for hoteliers. Conversational marketing leverages the human engagement elements, through Messenger, new and traditional marketing automation platforms resulting in loyalty-building opportunities. And as all marketers know, loyalty equates to future business on the books.

Questions every hotelier should begin to ask:

  • Is my hotel ready to handle the increasing amount of direct messaging?
  • Will my hotel have a budget to hire staff we will need for after-hours and weekend coverage?
  • Will we have in-house skills to deploy Messenger and SMS/Text marketing programs?
  • How will we track the ROI of our conversational marketing efforts?
  • Will my competitors have the resources to leverage conversational marketing and steal my market share?

At Lodging Interactive, we’ve created commingle:engage our highly-focused social media and engagement division specifically addressing the needs of the hospitality industry. We understand the changes in consumer engagement behaviors and the hospitality industry. For nearly 20 years, we have helped over 650 hotels maximize the opportunities of digital marketing.

Lodging Interactive Launches CoMMingeDIRECT – 24/7 Social Media Reputation & Crisis Management for Hotels.

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its CoMMingleDIRECT service. CoMMingleDIRECT provides 24/7 social media reputation and crisis management for hotels and resorts covering Facebook, Instagram, and Twitter.

“Reputation protection on social media is critical for hotels and CoMMingleDIRECT provides hoteliers with peace of mind knowing their social media accounts are being monitored 24/7,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “Research continues to support that consumers expect timely responses when posting service issues on social media or sending private direct messages. Our CoMMingleDIRECT team handles it all for the property, 24/7, and escalates serious issues to the property.”

CoMMingleDIRECT incorporates real-time property escalations through its CoMMingle Alert system to mitigate potential crisis situations from resulting in negative guest reviews on TripAdvisor, Google, Facebook and OTAs. With the continued rise of private messaging between consumers and hotels, it is vital that hoteliers respond to every direct message in a timely manner, regardless of the day or time of day.

“By resolving consumer complaints in private and in a timely manner, CoMMingleDIRECT ensures the property is responsive on social media,” added Mr, Vallauri. “This, in turn, provides a definitive competitive customer service advantage for the property.”

Current CoMMingle social media marketing customers can upgrade to CoMMingleDIRECT based on preferred customer pricing established by the Company. The CoMMingleDIRECT service can be implemented in less than ten days.

For more information please visit commingle:engage, or call 877-291-4411.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704

Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year.

“Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their websites and social media marketing,” said Mr. DJ Vallauri, Lodging Interactive’s Founder and CEO. “Our promotion is valued at $18,000 in savings over a one year period.”

Lodging Interactive websites always include the following:

  • Award-winning stunning website designs.
  • Fully responsive mobile website.
  • Real-time, AI powered ADA WGAC 2.1 compliance.
  • Complete Search Engine Marketing (SEO & PPC).
  • Property owns the website, all code and creative development.
  • Each website is fully managed by professional webmasters.
  • High-speed website hosting.
  • Booking engine integration.
  • Digital account management and strategy.
  • Monthly business review phone call and comprehensive KPI reporting.
  • 24/7 online KPI reporting portal.

The following social media marketing services are included at no additional cost:

  • Social media management and strategy for hotel’s Facebook, Instagram and Twitter accounts.
  • Original social media content creation and image sourcing for each post.
  • Social media monitoring and responding to all persons posting in a timely manner.
  • Social reputation protection to mitigate negative situations to protect the hotel’s reputation.
  • 24/7 online KPI reporting portal.

“Our agency is uniquely positioned to provide comprehensive digital marketing solutions for the hospitality industry,” added Mr. Vallauri. “For nearly 20 years we have supported hundreds of hotels in the areas of website development and strategy as well as reputation management and strategic social media marketing. We continue to grow by investing in innovative new services for the hospitality industry.”

Interested properties should visit https://lodginginteractive.com/products-services/website-creative-design/ or call 877-291-4411

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services.

“For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and revenues,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Today’s hospitality digital marketing landscape is very complex, and our all-inclusive marketing packages simplifies things a great deal for hoteliers.”

Lodging Interactive’s all-inclusive marketing packages include:

  • Website Design & Development
  • Website Digital Marketing Services (SEM)
  • Social Media Marketing & Social Engagement Services
  • Reputation Management & Guest Response Services

Packages details can be found by visiting: https://lodginginteractive.com/turnkey-packages/.

“And while we continue to offer customized digital marketing solutions for hotels, now any hotel regardless of budget, can compete effectively online with our all-inclusive marketing packages,” added Mr. Vallauri.

All website design agreements include ADA WCAG 2.1 compliance using the most sophisticated AI machine learning technologies and are developed using open source technologies without any

proprietary content management system (CMS). “Many competitors build hotel websites that use proprietary content management systems. Doing so makes it difficult, if not impossible, for hotel clients to leave the agency with their websites. In essence, the website cannot operate without the agency’s proprietary content management system behind it; we refuse to do this. We believe our clients should always have the ability to move the website to another agency if they’re not satisfied with our services,” stated Mr. Vallauri.

To learn how the Lodging Interactive all-inclusive packages can benefit your property or for more information please visit LodgingInteractive.com or call 877-291-4411.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411

Compliant logo

Lodging Interactive Launches AI Powered Website ADA Compliance Service for Hotels

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its AI-powered ADA compliance service for hotel websites which remediates website ADA compliance issues in real-time.

“There is so much confusion and noise in the marketplace regarding ADA compliance for hotel websites and hoteliers are confused by the numerous approaches (and cost models) towards meeting website compliance. We have developed a service that combines the latest in ADA compliance machine learning technologies with human oversight and management specifically to address the unique needs of the hospitality industry,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO.

Hotel website ADA accessibility refers to a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively navigate through websites. To achieve this, the W3C (The World Wide Web Consortium) has created the “Web Content Accessibility Guidelines” 2.1 (WCAG 2.1) which are meant to explain and guide developers on how to make websites accessible. These guidelines have been adopted by governments around the world and are now a part of various legislations, such as the ADA, Section 508, EN 301549, and others.

Lodging Interactive’s solution utilizes two components that, together, achieve website compliance. The first is a foreground application, the accessibility interface, which is responsible for 30% of the requirements, mostly UI and design-related. The second is a background application (AI, Machine Learning powered), which is responsible for the remaining 70% of requirements, mostly related to blind people’s screen-reader adjustments, and keyboard navigation optimizations for people with motor impairments.

“The AI technology is session based and ADA compliance is triggered in real-time. This means the website’s design and navigation structure are not compromised for non-disabled browsers. The AI runs in the background and optimizes the accessibility level of the website every 24 hours. The AI engine remediates the website’s HTML accessibility issues as well as functionality and behavior, for people using screen readers and those with motor impairments using a keyboard,” added Mr, Vallauri.

Lodging Interactive’s AI Powered ADA Accessibility Compliance Service includes:

  • Initial website review and code compatibility audit.
  • Complete AI code implementation on your website.
  • Multi-browser testing.
  • Hotel website becomes ADA compliant within 48 hours.
  • Website scans every 24 hours to ensure any new content, images or pages are also rendered compliant with the WCAG 2.1 and ADA standards.
  • Accessibility Statement and certification of performance.
  • Fully GDPR compliant.
  • Monthly website review and internal audit to ensure ongoing ADA compliance.

The service is included at no additional charge for all new hotel websites developed by Lodging Interactive and can be purchased for an existing website. For more information, please visit https://lodginginteractive.com/products-services/hotel-ada-compliance/ or call us at
877-291-4411 ext. 704.

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.

commingle:engage, the Company’s social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company’s Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI’s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Contact
DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: 877-833-7375